DOT KEY Brightening Face Wash - 80mL
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Brightens and evens out skin tone for dull, pigmented skin
- Triple Vitamin C, blood orange, and papaya extracts for glowing complexion
- Sulphate-free formula gentle on all skin types
- Travel-friendly 80ml size for on-the-go convenience
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned brightening face wash with strong brand backing in a competitive market
Rs.2,420.00 Rs.2,420.00
Best price from
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Amazon.in
Details
About Product:
DOT KEY Vitamin C Super Bright Foaming Face Wash is specially formulated for dull and pigmented skin. Packed with triple Vitamin C, blood orange, and papaya extracts, this face wash helps to brighten and even out skin tone. It is sulphate-free and suitable for all skin types. This travel-friendly edition comes in a convenient 80ml size.
Key Features: - Triple Vitamin C for brightening effects - Blood orange and papaya extracts for a glowing complexion - Sulphate-free formula gentle on skin - Suitable for all skin types - Travel-friendly 80ml size for on-the-go convenience
For whom: DOT KEY Vitamin C Super Bright Foaming Face Wash is perfect for both women and men with dull and pigmented skin. It is suitable for all skin types, making it a versatile option for anyone looking to improve their skin's radiance.
Pros: - Brightens and evens out skin tone - Contains skin-loving ingredients like Vitamin C, blood orange, and papaya - Suitable for all skin types - Travel-friendly size for convenience Cons: - May not be suitable for those with sensitive skin - For some, the scent of blood orange and papaya may be overpowering
Key Features: - Triple Vitamin C for brightening effects - Blood orange and papaya extracts for a glowing complexion - Sulphate-free formula gentle on skin - Suitable for all skin types - Travel-friendly 80ml size for on-the-go convenience
For whom: DOT KEY Vitamin C Super Bright Foaming Face Wash is perfect for both women and men with dull and pigmented skin. It is suitable for all skin types, making it a versatile option for anyone looking to improve their skin's radiance.
Pros: - Brightens and evens out skin tone - Contains skin-loving ingredients like Vitamin C, blood orange, and papaya - Suitable for all skin types - Travel-friendly size for convenience Cons: - May not be suitable for those with sensitive skin - For some, the scent of blood orange and papaya may be overpowering
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Triple Vitamin C formula aligns with current consumer preferences for skincare ingredients | Euromonitor |
| Brand Strength | 20 | 18 | Established brand with positive reputation in skincare sector | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for brightening face washes in Indian market | Mintel |
| Price Positioning | 20 | 10 | Competitively priced for the premium segment, offering value for money | Kantar |
| Competition | 10 | 0 | Highly saturated market with numerous similar brightening face wash products | Nielsen |
| Use-case Advantage | 5 | 3 | Convenient travel-sized packaging appeals to on-the-go consumers | GfK |
| Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned brightening face wash with strong brand backing in a competitive market | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Triple Vitamin C formula aligns with current consumer preferences for skincare ingredientsSources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with positive reputation in skincare sectorSources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for brightening face washes in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced for the premium segment, offering value for moneySources: Kantar -
Competition 0/10
Weight: 10Contribution: 0Rationale: Highly saturated market with numerous similar brightening face wash productsSources: Nielsen -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Convenient travel-sized packaging appeals to on-the-go consumersSources: GfK
Summary
Well-positioned brightening face wash with strong brand backing in a competitive market
Quick Compare
Rs.295.00
⭐ Reviews Summary
✅ What Users Love
- Effective in brightening dull skin
- Gentle on the skin
- Convenient travel size
⚠️ What to Watch
- Strong scent may not be appealing to everyone
- Foam consistency may be too thin for some
- Price is on the higher side for the quantity
Rs.360.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing psoriasis symptoms
- Good value for money with pack of 2
- Natural ingredients used
⚠️ What to Watch
- Strong smell that some may find unpleasant
- May take time to show noticeable results
- Packaging could be improved
Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing dark spots and acne marks
- Provides deep hydration without feeling greasy
- Lightweight and fast-absorbing formula
⚠️ What to Watch
- May not work for all skin types
- Some users experienced irritation or breakouts
- Slightly expensive compared to similar products
Rs.65.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Good value for money
- Pleasant aroma
⚠️ What to Watch
- Some sticks burn unevenly
- Strong scent may be overpowering for some
- Packaging could be improved
Where to Buy
Price Comparison
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