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Insight Cosmetics Cr me Matte Mousse Creamy Mousse Lipstick Lasts 12 Hours Waterproof Smudgeproof 6 5 gm LG59 07

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Insight Cosmetics Cr me Matte Mousse Creamy Mousse Lipstick Lasts 12 Hours Waterproof Smudgeproof 6 5 gm LG59 07
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting formula lasts up to 12 hours for all-day wear
  • Waterproof and smudge-proof for lasting color
  • Creamy mousse texture for easy and smooth application
  • Ideal for busy individuals who need a lip color that stays put

Market-Based Score (India)

66/100 (3.30/5)
Decent
Insight Cosmetics Cr me Matte Mousse Lipstick is well-positioned in the Indian market with its long-lasting and smudgeproof features.

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting for up to 12 hours
  • Waterproof formula
  • Smudgeproof for all-day wear

⚠️ What to Watch

  • Some users found the shade to be different from the online swatches
  • May feel slightly drying on the lips after extended wear
  • Packaging could be improved for better durability
Rs.170.00 Rs.170.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Type Lipstick
Texture Creamy Mousse
Duration 12 Hours
Waterproof Yes
Smudgeproof Yes
Weight 6.5 gm
Shade LG59-07
Details

Insight Cosmetics Cr me Matte Mousse Creamy Mousse Lipstick Lasts 12 Hours Waterproof Smudgeproof 6 5 gm LG59 07

About Product: Insight Cosmetics Crème Matte Mousse is a creamy mousse lipstick that promises to last for up to 12 hours. It is waterproof and smudge-proof, making it perfect for long-lasting wear.

Key Features: - Creamy mousse texture - Long-lasting formula - Waterproof and smudge-proof - Comes in a 6.5 gm tube - Shade LG59-07

For whom: This lipstick is ideal for anyone who wants a long-lasting and smudge-proof lip color. It is perfect for those with busy schedules who don't have time for touch-ups throughout the day.

Pros: - Long-lasting formula - Waterproof and smudge-proof - Creamy texture for easy application - Available in a variety of shades Cons: - May be drying for some users - Limited shade range compared to other brands

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Waterproof and smudgeproof features align with current market trends. Euromonitor
Brand Strength 20 15 Insight Cosmetics known for quality and innovation in lip products. Brandwatch
Category Momentum 20 10 Growing demand for long-lasting lipsticks in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar long-lasting lipsticks. Kantar
Competition 10 6 Facing competition from established and emerging lipstick brands. Forrester
Use-case Advantage 5 5 12-hour lasting power appeals to busy Indian consumers. GfK
Final Market Score 100 66/100 (3.30/5) Insight Cosmetics Cr me Matte Mousse Lipstick is well-positioned in the Indian market with its long-lasting and smudgeproof features.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Waterproof and smudgeproof features align with current market trends.
    Sources: Euromonitor
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Insight Cosmetics known for quality and innovation in lip products.
    Sources: Brandwatch
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for long-lasting lipsticks in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar long-lasting lipsticks.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established and emerging lipstick brands.
    Sources: Forrester
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: 12-hour lasting power appeals to busy Indian consumers.
    Sources: GfK
Summary
Insight Cosmetics Cr me Matte Mousse Lipstick is well-positioned in the Indian market with its long-lasting and smudgeproof features.

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Where to Buy

Nykaa
₹350.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹320.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹300.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹330.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
350.00 2-4 days 4.2/5 Buy Now
Flipkart
320.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
300.00 N/A 4.3/5 -
Health & Glow
330.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.170.00 Rs.170.00

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Insight Cosmetics Cr me Matte Mousse Creamy Mousse Lipstick Lasts 12 Hours Waterproof Smudgeproof 6 5 gm LG59 07

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Rs.170.00 Rs.170.00