L Oreal Paris Lipstick Liquid Format with Matte Finish Oil In Water Formula Breathable and Lightweight Feel Non Flaking Colour 116 I Explore 7ml

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Experience comfortable wear with L'Oreal Paris Matte Liquid Lipstick's breathable, lightweight formula
Versatile shade 116 I Explore is perfect for any occasion, from work to a night out
Long-lasting formula ensures your lip color stays put throughout the day
Easy application with the liquid format makes it convenient for daily use

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and feature fit contribute to a competitive position in the Indian matte liquid lipstick market.

Rs.485.00 Rs.899.00

Best price from

Amazon.in

Key Features

Category	Lipstick
Formula	Oil-In-Water
Finish	Matte
Color	116 I Explore
Size	7ml
Pros	Comfortable to wear, Versatile shade, Long-lasting formula, Easy to apply
Cons	May need to reapply, Matte finish may not suit very dry lips

Details

L Oreal Paris Lipstick Liquid Format with Matte Finish Oil In Water Formula Breathable and Lightweight Feel Non Flaking Colour 116 I Explore 7ml

This L'Oreal Paris lipstick is a liquid format with a matte finish. It has an oil in water formula that feels breathable and lightweight on the lips. The non-flaking color in shade 116 I Explore is perfect for everyday wear.
This lipstick is great for those who prefer a matte finish but still want a comfortable feel on their lips. The shade is versatile and can be worn for various occasions, from work to a night out.
Key Features: - Matte finish - Oil in water formula - Breathable and lightweight feel - Non-flaking color - Shade 116 I Explore - 7ml size
Pros: - Comfortable to wear - Versatile shade - Long-lasting formula - Easy to apply with the liquid format
Cons: - May need to reapply throughout the day - Matte finish may not be suitable for those with very dry lips

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Oil-in-water formula and lightweight feature align with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	L'Oreal Paris is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for matte liquid lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Kantar
Competition	10	8	Facing moderate competition from other popular matte liquid lipsticks brands in India.	Nielsen
Use-case Advantage	5	5	The breathable formula provides long-lasting comfort for Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit contribute to a competitive position in the Indian matte liquid lipstick market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Oil-in-water formula and lightweight feature align with current consumer preferences in India.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: L'Oreal Paris is a well-established and trusted brand in India.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for matte liquid lipsticks in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the Indian market.

Sources: Kantar
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other popular matte liquid lipsticks brands in India.

Sources: Nielsen
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: The breathable formula provides long-lasting comfort for Indian consumers.

Sources: GfK

Summary

Strong brand and feature fit contribute to a competitive position in the Indian matte liquid lipstick market.

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Where to Buy

Nykaa

₹650.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹599.00

2-3 days · ⭐ 4.3/5

Buy

Shoppers Stop

₹699.00

N/A · ⭐ 4.0/5

Lifestyle

₹650.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	650.00	2-4 days	4.2/5	Buy Now
Amazon India	599.00	2-3 days	4.3/5	Buy Now
Shoppers Stop	699.00	N/A	4.0/5	-
Lifestyle	650.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	L Oreal Paris Lipstick Liquid Format with Matte Finish Oil In Water Formula Breathable and Lightweight Feel Non Flaking Colour 116 I Explore 7ml In Stock	Rs.485.00 Rs.899.00 COD	GO TO STORE GO TO STORE
L Oreal Paris Lipstick Liquid Format with Matte Finish Oil In Water Formula Breathable and Lightweight Feel Non Flaking Colour 116 I Explore 7ml In Stock COD