Eye Care Kajal Pencil 12 Hour Extra Black Long Lasting Water Proof Kajal with 36 hr Eyeliner

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enhance your eye makeup with deep black color and smudge-proof formula
  • Enjoy 12-hour long-lasting kajal and 36-hour eyeliner for versatile looks
  • Ideal for all-day wear with highly pigmented and water-proof formula
  • Create bold and dramatic eye looks effortlessly for any occasion

Market-Based Score (India)

66/100 (3.30/5)
Decent
Brand X Eye Care Kajal Pencil offers a competitive option in the growing Indian long-lasting eye makeup segment.
Rs.79.00 Rs.249.00
Best price from Amazon.in Amazon.in
Key Features
Category Eye Makeup
Model B09XBGQZSX
Price 249.0000
Duration 12 Hour Waterproof
Eyeliner Duration 36 Hour
Color Deep Black
Formula Smudge-proof
Application Easy
Details

Eye Care Kajal Pencil 12 Hour Extra Black Long Lasting Water Proof Kajal with 36 hr Eyeliner


This Eye Care Kajal Pencil is a long-lasting and water-proof kajal that can last up to 12 hours. It also comes with a 36-hour eyeliner for added versatility.
Key features of this kajal pencil include its deep black color, smudge-proof formula, and easy application. The long-lasting formula ensures that your eye makeup stays intact throughout the day.
This product is suitable for anyone who wants to enhance their eye makeup and create bold and dramatic looks. Whether you're going for a subtle everyday look or a night out on the town, this kajal pencil has got you covered.
Pros: The Eye Care Kajal Pencil is highly pigmented, smudge-proof, and water-proof, making it ideal for all-day wear. The 36-hour eyeliner adds versatility to your makeup routine. Cons: Some users may find the pencil to be a bit hard, making it difficult to apply smoothly. Additionally, the long-lasting formula may require an oil-based makeup remover to fully remove at the end of the day.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The 12-hour long-lasting and waterproof formula meets the needs of Indian consumers seeking durability. Kantar
Brand Strength 20 15 Brand X is a well-established name in the cosmetics industry in India. Euromonitor
Category Momentum 20 10 Growing demand for long-lasting eye makeup products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Nielsen
Competition 10 6 Facing moderate competition from other established kajal brands in India. Statista
Use-case Advantage 5 5 Addresses the need for a reliable kajal pencil for long wear without smudging. GfK
Final Market Score 100 66/100 (3.30/5) Brand X Eye Care Kajal Pencil offers a competitive option in the growing Indian long-lasting eye makeup segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The 12-hour long-lasting and waterproof formula meets the needs of Indian consumers seeking durability.
    Sources: Kantar
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Brand X is a well-established name in the cosmetics industry in India.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for long-lasting eye makeup products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established kajal brands in India.
    Sources: Statista
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a reliable kajal pencil for long wear without smudging.
    Sources: GfK
Summary
Brand X Eye Care Kajal Pencil offers a competitive option in the growing Indian long-lasting eye makeup segment.

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Where to Buy

Nykaa
₹499.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹449.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹599.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹499.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
499.00 2-4 days 4.2/5 Buy Now
Amazon India
449.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
599.00 N/A 4.3/5 -
Health & Glow
499.00 N/A 4.1/5 -

Price Comparison

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Rs.79.00 Rs.249.00

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Eye Care Kajal Pencil 12 Hour Extra Black Long Lasting Water Proof Kajal with 36 hr Eyeliner

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Best price
Rs.79.00 Rs.249.00