Colorbar Smoky Kajal - Black 2g

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Create smoky eye looks effortlessly with waterproof & smudge-proof formula
  • Enjoy a soft velvety texture that glides on smoothly for a dramatic eye look
  • Long-lasting kajal eliminates constant touch-ups throughout the day
  • Suitable for all skin types, gentle on sensitive eyes for versatile use

Market-Based Score (India)

76/100 (3.80/5)
Good value
Colorbar Just Smoky Kajal - Just Black 2g is well-positioned in the Indian market with strong brand presence and suitable features.
Rs.525.00 Rs.750.00
Best price from Amazon.in Amazon.in
Details

Colorbar Just Smoky Kajal in Just Black is a high-quality kajal that is perfect for creating smoky eye looks. Its waterproof and smudge proof formula ensures that your eye makeup stays put all day long. The soft velvety texture glides on smoothly, making it easy to create a dramatic eye look. Plus, it is long lasting, so you don't have to worry about constant touch-ups throughout the day.
This kajal is perfect for anyone who loves to experiment with different eye makeup looks. Whether you're going for a simple, everyday look or a bold, smoky eye, this kajal has got you covered. It is suitable for all skin types and is gentle enough for sensitive eyes.
Pros: - Waterproof and smudge proof - Soft velvety texture - Long lasting formula - Easy to apply - Suitable for all skin types Cons: - Some users may find it a bit pricey compared to other kajals on the market - Requires a good makeup remover to completely remove at the end of the day

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Waterproof, smudge-proof, and long-lasting features align well with Indian consumers' preferences for kajal. Euromonitor
Brand Strength 20 18 Colorbar is a well-established brand with a loyal customer base in India. Brandwatch
Category Momentum 20 15 Growing demand for long-lasting eye makeup products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Kantar
Competition 10 8 Facing moderate competition from other popular kajal brands in India. Nielsen
Use-case Advantage 5 5 Soft velvety texture offers a comfortable application experience for users. GfK
Final Market Score 100 76/100 (3.80/5) Colorbar Just Smoky Kajal - Just Black 2g is well-positioned in the Indian market with strong brand presence and suitable features.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Waterproof, smudge-proof, and long-lasting features align well with Indian consumers' preferences for kajal.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Colorbar is a well-established brand with a loyal customer base in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting eye makeup products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other popular kajal brands in India.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Soft velvety texture offers a comfortable application experience for users.
    Sources: GfK
Summary
Colorbar Just Smoky Kajal - Just Black 2g is well-positioned in the Indian market with strong brand presence and suitable features.

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Where to Buy

Nykaa
₹675.00
2-4 days · ⭐ 4.3/5
Buy
Amazon India
₹675.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹675.00
3-5 days · ⭐ 4.4/5
Buy
Shoppers Stop
₹699.00
N/A · ⭐ 4.1/5
-
Health & Glow
₹675.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
675.00 2-4 days 4.3/5 Buy Now
Amazon India
675.00 2-3 days 4.2/5 Buy Now
Flipkart
675.00 3-5 days 4.4/5 Buy Now
Shoppers Stop
699.00 N/A 4.1/5 -
Health & Glow
675.00 N/A 4/5 -

Price Comparison

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Amazon.in More Detail

Rs.525.00 Rs.750.00

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Colorbar Just Smoky Kajal Just Black 1 2g Waterproof Smudge proof Soft Velvety texture Long lasting Kajal

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Best price
Rs.525.00 Rs.750.00