AVON True Color Glimmer Stick Kajal Deep Navy 0 28 g
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Intense Deep Navy shade for bold eye looks
- Waterproof formula prevents smudging
- Built-in smudger for easy blending
- Long-lasting, no-sharpen design for all-day wear
Market-Based Score (India)
66/100 (3.30/5)
Decent AVON True Color Glimmer Stick Kajal in Deep Navy offers a competitive option in the growing Indian kajal market.
Rs.299.00 Rs.359.00
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Details
AVON True Color Glimmer Stick Kajal Deep Navy 0 28 g
The AVON True Color Glimmer Stick Kajal in Deep Navy is a richly pigmented kajal pencil that glides on smoothly for effortless application. Its long-lasting formula ensures that your eye makeup stays put all day without smudging or fading.Key Features: - Intense Deep Navy shade - Built-in smudger for easy blending - Waterproof and transfer-resistant formula - No sharpening required, twist-up design
For those who love to create bold and dramatic eye looks, this Glimmer Stick Kajal is a must-have in your makeup collection. Whether you're going for a sultry smoky eye or a pop of color on your waterline, this kajal pencil delivers intense color payoff with a hint of shimmer.
Pros: - Easy to use twist-up design - Long-lasting formula stays put all day - Versatile shade that complements all eye colors - Built-in smudger for creating various eye makeup looks
Cons: - Some users may find the shimmer too subtle - May need to be reapplied after long hours of wear
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The deep navy color and glimmer effect cater to current consumer preferences for unique kajal options. | Kantar |
| Brand Strength | 20 | 10 | AVON's established reputation for quality cosmetics in India. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for traditional eye makeup products in the Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium kajal products in the market. | Retail Gazette |
| Competition | 10 | 6 | Facing moderate competition from both local and international kajal brands in India. | IndiaRetailing |
| Use-case Advantage | 5 | 5 | Long-lasting formula suitable for daily wear and special occasions. | Vogue |
| Final Market Score | 100 | 66/100 (3.30/5) | AVON True Color Glimmer Stick Kajal in Deep Navy offers a competitive option in the growing Indian kajal market. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The deep navy color and glimmer effect cater to current consumer preferences for unique kajal options.Sources: Kantar -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: AVON's established reputation for quality cosmetics in India.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for traditional eye makeup products in the Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium kajal products in the market.Sources: Retail Gazette -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from both local and international kajal brands in India.Sources: IndiaRetailing -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Long-lasting formula suitable for daily wear and special occasions.Sources: Vogue
Summary
AVON True Color Glimmer Stick Kajal in Deep Navy offers a competitive option in the growing Indian kajal market.
Quick Compare
Rs.359.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Smooth application
- Rich color payoff
⚠️ What to Watch
- May smudge easily
- Difficult to remove completely
- Packaging can be flimsy
Rs.375.00
⭐ Reviews Summary
✅ What Users Love
- Effective for hair fall control
- Promotes hair growth
- Contains beneficial ingredients like red onion and black cumin seed oil
⚠️ What to Watch
- Strong smell of onions may be off-putting to some
- Texture of the shampoo may be too thick for some users
- Not suitable for individuals with onion allergies
Rs.380.00
⭐ Reviews Summary
✅ What Users Love
- Gentle on sensitive scalps
- Effectively cleanses without stripping moisture
- Pleasant mild fragrance
⚠️ What to Watch
- Small bottle size for the price
- May not lather well for some users
- Limited availability in stores
Rs.395.00
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces dandruff
- Refreshing scent
- Leaves hair feeling clean and healthy
⚠️ What to Watch
- Can be drying for some hair types
- May require frequent use for best results
- Packaging could be improved
Where to Buy
Price Comparison
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AVON True Color Glimmer Stick Kajal Deep Navy 0 28 g
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Rs.299.00 Rs.359.00 COD
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AVON True Color Glimmer Stick Kajal Deep Navy 0 28 g
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