AVON True Color Glimmer Stick Kajal Deep Navy 0 28 g

AVON True Color Glimmer Stick Kajal Deep Navy 0 28 g

The AVON True Color Glimmer Stick Kajal in Deep Navy is a richly pigmented kajal pencil that glides on smoothly for effortless application. Its long-lasting formula ensures that your eye makeup stays put all day without smudging or fading.

Key Features: - Intense Deep Navy shade - Built-in smudger for easy blending - Waterproof and transfer-resistant formula - No sharpening required, twist-up design

For those who love to create bold and dramatic eye looks, this Glimmer Stick Kajal is a must-have in your makeup collection. Whether you're going for a sultry smoky eye or a pop of color on your waterline, this kajal pencil delivers intense color payoff with a hint of shimmer.

Pros: - Easy to use twist-up design - Long-lasting formula stays put all day - Versatile shade that complements all eye colors - Built-in smudger for creating various eye makeup looks

Cons: - Some users may find the shimmer too subtle - May need to be reapplied after long hours of wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The deep navy color and glimmer effect cater to current consumer preferences for unique kajal options.	Kantar
Brand Strength	20	10	AVON's established reputation for quality cosmetics in India.	Euromonitor
Category Momentum	20	15	Growing demand for traditional eye makeup products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium kajal products in the market.	Retail Gazette
Competition	10	6	Facing moderate competition from both local and international kajal brands in India.	IndiaRetailing
Use-case Advantage	5	5	Long-lasting formula suitable for daily wear and special occasions.	Vogue
Final Market Score	100	66/100 (3.30/5)	AVON True Color Glimmer Stick Kajal in Deep Navy offers a competitive option in the growing Indian kajal market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—