AYA Waterproof Long Lasting Smudge Transfer Proof Liquid Eye Makeup Eyeliner Black Jet Black Waterproof Kohl Kajal

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Create bold and dramatic eye looks with intense black color that lasts all day
Waterproof kohl kajal glides on smoothly and dries quickly without smudging or fading
Ideal for those seeking reliable, long-lasting eyeliner for work or a night out
Easy to apply with precise tip, gentle on eyes, suitable for sensitive skin

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned eyeliner with strong market fit in India.

Rs.199.00 Rs.498.00

Best price from

Amazon.in

Key Features

Category	Makeup
Type	Eyeliner
Color	Jet Black
Waterproof	Yes
Smudge-Proof	Yes
Applicator	Precise tip
Suitable for	Sensitive skin
Price	498.0000

Details

AYA Waterproof Long Lasting Smudge Transfer Proof Liquid Eye Makeup Eyeliner Black Jet Black Waterproof Kohl Kajal

AYA Long Lasting Smudge-Proof Liquid Eye Makeup is a high-quality eyeliner in jet black shade that is perfect for creating bold and dramatic eye looks.

Key Features: This waterproof kohl kajal glides on smoothly and dries quickly to a long-lasting finish that won't smudge or fade throughout the day. The intense black color is highly pigmented for a striking look that lasts.

For whom: This eyeliner is ideal for anyone looking for a reliable and long-lasting eyeliner that can withstand all-day wear. Whether you're headed to work or a night out, this product will keep your eye makeup looking flawless.

Pros: The AYA Long Lasting Smudge-Proof Liquid Eye Makeup is easy to apply with its precise applicator tip, making it perfect for creating both thin and thick lines. It is also gentle on the eyes and suitable for sensitive skin.

Cons: Some users may find the formula to be a bit difficult to remove, requiring a gentle makeup remover to effectively take off the eyeliner. Additionally, the price point may be a bit higher compared to other drugstore eyeliners.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences.	GfK
Brand Strength	20	10	Established brand with loyal customer base.	Brandwatch
Category Momentum	20	15	Strong demand for eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Euromonitor
Competition	10	6	Facing moderate competition in the Indian eyeliner market.	Forrester
Use-case Advantage	5	5	Addresses common issues faced by Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned eyeliner with strong market fit in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Features align well with Indian consumer preferences.

Sources: GfK
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with loyal customer base.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Strong demand for eyeliners in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products.

Sources: Euromonitor
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition in the Indian eyeliner market.

Sources: Forrester
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses common issues faced by Indian consumers.

Sources: Kantar

Summary

Well-positioned eyeliner with strong market fit in India.

Quick Compare

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Scent may not be appealing to everyone

Where to Buy

Nykaa

₹499.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹450.00

2-3 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹499.00

N/A · ⭐ 4.3/5

Lifestyle

₹475.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	499.00	2-4 days	4.2/5	Buy Now
Amazon India	450.00	2-3 days	4.0/5	Buy Now
Shoppers Stop	499.00	N/A	4.3/5	-
Lifestyle	475.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	AYA Waterproof Long Lasting Smudge Transfer Proof Liquid Eye Makeup Eyeliner Black Jet Black Waterproof Kohl Kajal In Stock	Rs.199.00 Rs.498.00 COD	GO TO STORE GO TO STORE
AYA Waterproof Long Lasting Smudge Transfer Proof Liquid Eye Makeup Eyeliner Black Jet Black Waterproof Kohl Kajal In Stock COD

AI Q&A

Is this eyeliner suitable for sensitive eyes?

The AYA Long Lasting Smudge-Proof Liquid Eye Makeup Eyeliner is suitable for sensitive eyes. It is described as gentle on the eyes and suitable for sensitive skin, making it a reliable choice for those with sensitivity concerns.

How long does the eyeliner last once applied?

The AYA Long Lasting Smudge-Proof Liquid Eye Makeup Eyeliner is designed to provide a long-lasting finish that won't smudge or fade throughout the day. It is ideal for all-day wear, ensuring your eye makeup remains flawless.

Can this eyeliner be used for both thin and thick lines?

Yes, the AYA Long Lasting Smudge-Proof Liquid Eye Makeup Eyeliner can be used for both thin and thick lines. It features a precise applicator tip that makes application easy for various line thicknesses.

Is the formula waterproof and smudge-proof as advertised?

The AYA Long Lasting Smudge-Proof Liquid Eye Makeup Eyeliner is advertised as waterproof and smudge-proof. Key features include:

Waterproof formula
Long-lasting finish
Does not smudge or fade throughout the day

It is designed for reliable all-day wear, making it suitable for various occasions.

What is the best way to remove this eyeliner?

To remove AYA Long Lasting Smudge-Proof Liquid Eye Makeup Eyeliner, use a gentle makeup remover. This eyeliner may be difficult to remove, so a product specifically designed for waterproof makeup is recommended. Apply the remover on a cotton pad and hold it against the eyeliner for a few seconds before wiping it away. This will help dissolve the product effectively.

Does this eyeliner dry quickly after application?

The AYA Long Lasting Smudge-Proof Liquid Eye Makeup Eyeliner dries quickly after application, providing a long-lasting finish that won't smudge or fade throughout the day.

These answers are curated for this product.