Blue Heaven 24Hr Stay Matte Pencil Kajal Black Waterproof Deep Black Long Lasting And Smudge Proof Eye Makeup 0 30Gm

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Long-lasting kajal for intense black color
Waterproof formula for all-day wear
Matte finish for a bold look
Easy application with pencil form

Market-Based Score (India)

66/100 (3.30/5)

Decent

Blue Heaven 24Hr Stay Matte Pencil Kajal is well-positioned in the Indian market for long-lasting eye makeup.

Rs.77.00 Rs.90.00

Best price from

Amazon.in

Key Features

Category	Eye Makeup
Model	B08BVHZ1Z6
Price	90.0000
Finish	Matte
Color	Deep Black
Waterproof	Yes
Long-lasting	Up to 24 hours
Form	Pencil

Details

Blue Heaven 24Hr Stay Matte Pencil Kajal Black Waterproof Deep Black Long Lasting And Smudge Proof Eye Makeup 0 30Gm

About Product: The Blue Heaven 24Hr Stay Matte Pencil Kajal is a waterproof and long-lasting eye makeup pencil that provides a deep black matte finish. It is designed to stay put for up to 24 hours without smudging or fading.

Key Features: - Waterproof formula - Matte finish - Long-lasting wear for up to 24 hours - Deep black color - Pencil form for easy application

For Whom: This product is perfect for those who want a long-lasting and smudge-proof kajal that provides intense black color and a matte finish. It is suitable for all skin types and is perfect for everyday wear or special occasions.

Pros: - Waterproof formula ensures long-lasting wear - Matte finish gives a bold look - Easy application with pencil form - Deep black color adds intensity to eyes

Cons: - Some users may find the pencil a bit hard to apply smoothly - May require touch-ups throughout the day for oily skin types.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and long-lasting features align with current consumer preferences.	Euromonitor
Brand Strength	20	10	Blue Heaven is a trusted brand in the Indian cosmetics market.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting eye makeup in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing competition from both local and international kajal brands.	Nielsen
Use-case Advantage	5	5	Convenient for daily wear and touch-ups.	GfK
Final Market Score	100	66/100 (3.30/5)	Blue Heaven 24Hr Stay Matte Pencil Kajal is well-positioned in the Indian market for long-lasting eye makeup.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Waterproof and long-lasting features align with current consumer preferences.

Sources: Euromonitor
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Blue Heaven is a trusted brand in the Indian cosmetics market.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for long-lasting eye makeup in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Kantar
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from both local and international kajal brands.

Sources: Nielsen
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient for daily wear and touch-ups.

Sources: GfK

Summary

Blue Heaven 24Hr Stay Matte Pencil Kajal is well-positioned in the Indian market for long-lasting eye makeup.

Quick Compare

Blue Heaven Matte Kajal 030g

Rs.90.00

⭐ Reviews Summary

✅ What Users Love

Long-lasting formula
Waterproof
Intense black color

⚠️ What to Watch

Difficult to remove
May smudge in hot weather
Some users experienced irritation

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⭐ Reviews Summary

✅ What Users Love

Natural and organic ingredients promote healthy hair.
Provides a rich black color that lasts.
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⚠️ What to Watch

May cause allergic reactions in some individuals.
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⭐ Reviews Summary

✅ What Users Love

Long-lasting fragrance
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⚠️ What to Watch

Some may find the scent too strong
Packaging could be improved
Price may be on the higher side

Where to Buy

Nykaa

₹125.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹110.00

2-3 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹150.00

N/A · ⭐ 4.3/5

Health & Glow

₹130.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	125.00	2-4 days	4.2/5	Buy Now
Amazon India	110.00	2-3 days	4.0/5	Buy Now
Shoppers Stop	150.00	N/A	4.3/5	-
Health & Glow	130.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Blue Heaven 24Hr Stay Matte Pencil Kajal Black Waterproof Deep Black Long Lasting And Smudge Proof Eye Makeup 0 30Gm In Stock	Rs.77.00 Rs.90.00 COD	GO TO STORE GO TO STORE
Blue Heaven 24Hr Stay Matte Pencil Kajal Black Waterproof Deep Black Long Lasting And Smudge Proof Eye Makeup 0 30Gm In Stock COD