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Elle18Eyedrama Liner ElectricPink 3ml

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Elle18Eyedrama Liner ElectricPink 3ml
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Vibrant Electric Pink liner for bold eye makeup looks
  • Smooth application and long-lasting formula
  • Ideal for those who enjoy experimenting with colors
  • Intense color payoff and easy to apply for lasting wear

Market-Based Score (India)

76/100 (3.80/5)
Good value
Elle 18 Eye Drama Liner in Electric Pink well-positioned in growing Indian eyeliner market.

⭐ Reviews Summary

✅ What Users Love

  • Vibrant color payoff
  • Long-lasting formula
  • Easy to apply

⚠️ What to Watch

  • May smudge easily
  • Some users found the brush applicator difficult to use
  • Not suitable for subtle or natural looks
Rs.145.00 Rs.199.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner
Color Electric Pink
Volume 3ml
Application Smooth
Formula Long-lasting
Pros Intense color payoff
Cons May require multiple coats
Details

Elle18Eyedrama Liner ElectricPink 3ml

The Elle 18 Eyedrama Liner in Electric Pink is a vibrant and long-lasting eyeliner that adds a pop of color to your eyes.

Key Features:
- Bold electric pink shade
- Smooth application
- Long-lasting formula
For whom:
This eyeliner is perfect for those who love experimenting with bold and vibrant eye makeup looks. It is great for anyone who wants to add a fun twist to their everyday makeup routine.

Pros:
- Intense color payoff
- Easy to apply
- Long-lasting wear
Cons:
- May require multiple coats for full opacity
- Some users may find the shade too bright

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Electric Pink color aligns with current trend of vibrant eyeliners Vogue India
Brand Strength 20 18 Elle 18 known for trendy and affordable cosmetics in India Brand Equity
Category Momentum 20 15 Eyeliner category growing due to increased demand for bold eye makeup Mintel
Price Positioning 20 10 Competitively priced for the target market segment Retail360
Competition 10 10 Facing competition from Maybelline and Lakme in the Indian market Business Standard
Use-case Advantage 5 3 Long-lasting formula suitable for all-day wear Femina
Final Market Score 100 76/100 (3.80/5) Elle 18 Eye Drama Liner in Electric Pink well-positioned in growing Indian eyeliner market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Electric Pink color aligns with current trend of vibrant eyeliners
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Elle 18 known for trendy and affordable cosmetics in India
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing due to increased demand for bold eye makeup
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the target market segment
    Sources: Retail360
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from Maybelline and Lakme in the Indian market
    Sources: Business Standard
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Long-lasting formula suitable for all-day wear
    Sources: Femina
Summary
Elle 18 Eye Drama Liner in Electric Pink well-positioned in growing Indian eyeliner market.

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Where to Buy

Nykaa
₹85.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹90.00
2-3 days · ⭐ 4.1/5
Buy
Flipkart
₹80.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹95.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹88.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
85.00 2-4 days 4.2/5 Buy Now
Amazon India
90.00 2-3 days 4.1/5 Buy Now
Flipkart
80.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
95.00 N/A 4.3/5 -
Lifestyle
88.00 N/A 4.2/5 -

Price Comparison

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Rs.145.00 Rs.199.00

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Elle18Eyedrama Liner ElectricPink 3ml

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Rs.145.00 Rs.199.00