Elle 18 Lit Lip Matte Finish Sangria Blanca 16 hrs Long Lasting Liquid Lipstick Smudge and Transfer Proof Lipstick One stroke application Quick Drying 5 6 ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting liquid lipstick with 16-hour wear time
  • Smudge-proof and transfer-proof formula for all-day wear
  • Quick-drying for a matte finish that won't budge
  • Ideal for those seeking a long-lasting, non-smudging lip color

Market-Based Score (India)

66/100 (3.30/5)
Decent
Elle 18 Lit Lip Matte Sangria Blanca is well-positioned in the Indian market with its long-lasting, smudge-proof formula.
Rs.160.00 Rs.160.00
Best price from Amazon.in Amazon.in
Key Features
Category Liquid Lipstick
Model B09J19GFN4
Price 160.0000
Volume 5.6ml
Finish Matte
Longevity 16 hours
Properties Smudge-proof, Transfer-proof, Quick-drying
Details

Elle 18 Lit Lip Matte Finish Sangria Blanca 16 hrs Long Lasting Liquid Lipstick Smudge and Transfer Proof Lipstick One stroke application Quick Drying 5 6 ml

About Product: This Elle 18 Lit Lip Matte Finish Sangria Blanca liquid lipstick is a long-lasting, smudge-proof, transfer-proof formula that dries quickly, giving you up to 16 hours of wear time. It comes in a 5.6ml tube.

Key Features: - Matte finish - 16-hour long-lasting formula - Smudge-proof - Transfer-proof - Quick-drying

For whom: This liquid lipstick is perfect for anyone looking for a long-lasting lip color that won't smudge or transfer throughout the day. It is ideal for those who prefer a matte finish.

Pros: - Long-lasting formula - Smudge-proof - Transfer-proof - Quick-drying - Matte finish

Cons: - Some may find the formula a bit drying - May require a lip balm underneath for added hydration

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The smudge-proof, transfer-proof, and quick-drying formula aligns with current market trends. Euromonitor
Brand Strength 20 10 Elle 18 is a well-known brand with a loyal customer base in India. Brandwatch
Category Momentum 20 15 Strong demand for long-lasting liquid lipsticks in the Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar long-lasting liquid lipsticks in the market. Kantar
Competition 10 6 Facing moderate competition from other brands offering similar long-lasting liquid lipsticks. Nielsen
Use-case Advantage 5 5 Offers 16-hour long-lasting wear, catering to consumers looking for all-day lip color. GfK
Final Market Score 100 66/100 (3.30/5) Elle 18 Lit Lip Matte Sangria Blanca is well-positioned in the Indian market with its long-lasting, smudge-proof formula.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The smudge-proof, transfer-proof, and quick-drying formula aligns with current market trends.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Elle 18 is a well-known brand with a loyal customer base in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for long-lasting liquid lipsticks in the Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar long-lasting liquid lipsticks in the market.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other brands offering similar long-lasting liquid lipsticks.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers 16-hour long-lasting wear, catering to consumers looking for all-day lip color.
    Sources: GfK
Summary
Elle 18 Lit Lip Matte Sangria Blanca is well-positioned in the Indian market with its long-lasting, smudge-proof formula.

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Where to Buy

Nykaa
₹100.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹120.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹110.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹115.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
100.00 2-4 days 4.2/5 Buy Now
Amazon India
120.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
110.00 N/A 4.3/5 -
Health & Glow
115.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.160.00 Rs.160.00

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Elle 18 Lit Lip Matte Finish Sangria Blanca 16 hrs Long Lasting Liquid Lipstick Smudge and Transfer Proof Lipstick One stroke application Quick Drying 5 6 ml

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Best price
Rs.160.00 Rs.160.00