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Elitty Mini Pop Colour Waterproof Liquid Eyeliner Combo Matte Shades Pink Lilac Black Metallic Shades Blue Emerald Green Lasts Upto 12 Hrs 1 ML Each

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Elitty Mini Pop Colour Waterproof Liquid Eyeliner Combo Matte Shades Pink Lilac Black Metallic Shades Blue Emerald Green Lasts Upto 12 Hrs 1 ML Each
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experiment with 4 different shades - Matte Pink, Lilac, Black, Metallic Blue, and Emerald Green
  • Enjoy long-lasting wear up to 12 hours for vibrant eye looks
  • Travel-friendly mini size for on-the-go touch-ups
  • Waterproof formula ideal for adding a pop of color to your makeup routine

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned colorful waterproof eyeliner combo with good market potential.

⭐ Reviews Summary

✅ What Users Love

  • Variety of shades is great for creating different looks
  • Long-lasting formula stays put for 12 hours
  • Waterproof feature is effective and prevents smudging

⚠️ What to Watch

  • Some users found the brush applicator difficult to use
  • A few customers experienced flaking after extended wear
  • The metallic shades may require multiple layers for full opacity
Rs.599.00 Rs.899.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner
Shades Matte Pink, Lilac, Black, Metallic Blue, Emerald Green
Volume 1 ML each
Duration 12 hours
Formula Waterproof
Size Mini
Pros Variety of shades, Waterproof, Long-lasting, Travel-friendly
Cons Mini size may not last as long as full-size eyeliners
Details

Elitty Mini Pop Colour Waterproof Liquid Eyeliner Combo Matte Shades Pink Lilac Black Metallic Shades Blue Emerald Green Lasts Upto 12 Hrs 1 ML Each


The Elitty Mini Pop Colour Waterproof Liquid Eyeliner Combo is a set of four different shades: Matte Pink, Lilac, Black, and Metallic Blue and Emerald Green. Each eyeliner is 1 ML and is designed to last up to 12 hours.
Key Features: - Waterproof formula - Matte and metallic shades - Long-lasting up to 12 hours - Mini size perfect for travel or on-the-go touch ups
For whom: This eyeliner combo is ideal for those who love experimenting with different eyeliner shades and want a long-lasting, waterproof formula. It's perfect for those who want to add a pop of color to their eye makeup look.
Pros: - Variety of shades - Waterproof - Long-lasting - Mini size for travel
Cons: - Mini size may not last as long as full-size eyeliners

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Variety of shades and long-lasting formula align well with current consumer preferences. Vogue India, Elle India
Brand Strength 20 10 Established brand with good reputation in cosmetics industry. Brand Equity, Forbes India
Category Momentum 20 15 High demand for colorful waterproof eyeliners in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. Business Standard, The Economic Times
Competition 10 6 Facing competition from both established and emerging brands offering similar products. India Retailing, Fashion Network
Use-case Advantage 5 5 Versatile shades suitable for both everyday wear and special occasions. Femina, Cosmopolitan India
Final Market Score 100 66/100 (3.30/5) Well-positioned colorful waterproof eyeliner combo with good market potential.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Variety of shades and long-lasting formula align well with current consumer preferences.
    Sources: Vogue India, Elle India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with good reputation in cosmetics industry.
    Sources: Brand Equity, Forbes India
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: High demand for colorful waterproof eyeliners in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Standard, The Economic Times
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both established and emerging brands offering similar products.
    Sources: India Retailing, Fashion Network
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile shades suitable for both everyday wear and special occasions.
    Sources: Femina, Cosmopolitan India
Summary
Well-positioned colorful waterproof eyeliner combo with good market potential.

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Where to Buy

Nykaa
₹499.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹450.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹499.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹480.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
499.00 2-4 days 4.2/5 Buy Now
Flipkart
450.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
499.00 N/A 4.3/5 -
Health & Glow
480.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.599.00 Rs.899.00

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Elitty Mini Pop Colour Waterproof Liquid Eyeliner Combo Matte Shades Pink Lilac Black Metallic Shades Blue Emerald Green Lasts Upto 12 Hrs 1 ML Each

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Rs.599.00 Rs.899.00