e l f Wow Brow Gel Volumizing Buildable Wax Gel Hybrid Creates Full Voluminous Looking Brows Locks Brow Hairs In Place Brunette Fiber Infused 0 12 Oz
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Achieve full, voluminous brows that stay in place all day with this buildable wax gel hybrid.
- Volumizing formula locks hairs in place for a long-lasting look.
- Customize your brow look with this fiber-infused gel in brunette shade.
- Travel-friendly size makes it easy to touch up your brows on the go.
Market-Based Score (India)
66/100 (3.30/5)
Decent Strong brand with good feature fit and competitive pricing in a growing market.
Details
e l f Wow Brow Gel Volumizing Buildable Wax Gel Hybrid Creates Full Voluminous Looking Brows Locks Brow Hairs In Place Brunette Fiber Infused 0 12 Oz
The e.l.f. Wow Brow Gel is a volumizing and buildable wax gel hybrid designed to give you full, voluminous brows. Its fiber-infused formula helps lock hairs in place for a long-lasting look.Key Features: - Volumizing wax gel hybrid - Fiber-infused formula - Buildable for customized looks - Locks hairs in place - Comes in brunette shade - Travel-friendly size at 0.12 oz
This brow gel is perfect for anyone looking to achieve full, voluminous brows that stay in place all day long. Whether you have sparse brows that need some filling in or already full brows that could use a little extra oomph, this product is for you.
Pros: - Volumizes and fills in brows - Long-lasting formula - Buildable for customized looks - Travel-friendly size
Cons: - Limited shade range - May be too thick for some users' preferences
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Features align well with Indian consumers' preferences for voluminous brows. | Vogue India |
Brand Strength | 20 | 18 | Strong brand reputation and recognition in India. | Brand Equity |
Category Momentum | 20 | 15 | Growing demand for eyebrow colors in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail Today |
Competition | 10 | 0 | Intense competition from established and emerging brands in the segment. | Business Standard |
Use-case Advantage | 5 | 3 | Provides long-lasting hold for all-day wear. | Elle India |
Final Market Score | 100 | 66/100 (3.30/5) | Strong brand with good feature fit and competitive pricing in a growing market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Features align well with Indian consumers' preferences for voluminous brows.Sources: Vogue India -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Strong brand reputation and recognition in India.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for eyebrow colors in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail Today -
Competition 0/10
Weight: 10Contribution: 0Rationale: Intense competition from established and emerging brands in the segment.Sources: Business Standard -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Provides long-lasting hold for all-day wear.Sources: Elle India
Summary
Strong brand with good feature fit and competitive pricing in a growing market.
Quick Compare

Rs.650.00
⭐ Reviews Summary
✅ What Users Love
- Buildable formula for full voluminous brows
- Locks hairs in place with fiber infused formula
- Easy to apply and blend
⚠️ What to Watch
- May clump if too much product is applied
- Some users found the shade to be too dark
- Not long-lasting, may need reapplication throughout the day

Rs.2,195.00
⭐ Reviews Summary
✅ What Users Love
- Natural ingredients
- Easy to use
- Long-lasting color
⚠️ What to Watch
- Messy application process
- Strong smell
- Color may vary from expected results

Rs.250.00
⭐ Reviews Summary
✅ What Users Love
- High quality coldpressed oil
- Good value for the price
- Effective as a carrier oil
⚠️ What to Watch
- Strong smell that some may not like
- Packaging could be improved
- May feel greasy on skin
Where to Buy
Price Comparison
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e l f Wow Brow Gel Volumizing Buildable Wax Gel Hybrid Creates Full Voluminous Looking Brows Locks Brow Hairs In Place Brunette Fiber Infused 0 12 Oz
In Stock
|
Rs.650.00 Rs.650.00 COD
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e l f Wow Brow Gel Volumizing Buildable Wax Gel Hybrid Creates Full Voluminous Looking Brows Locks Brow Hairs In Place Brunette Fiber Infused 0 12 Oz
In Stock
COD
|