e l f Putty Primer Brush Applicator Dual Ended Makeup Tool For Applying e l f Putty Products Made With Synthetic Bristles Vegan Cruelty Free
Smart Rank ⓘ
76/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy flawless application of e.l.f. Putty products with this dual-ended brush
- Get professional-quality makeup application with soft synthetic bristles
- Versatile design works well for makeup enthusiasts and professional artists
- Cruelty-free and vegan brush for a smooth and flawless finish
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned vegan primer with strong brand presence in a growing market
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.6★ | 1,929 |
Total / Avg | 4.60★ | 1,929 |
Consensus:
4.60★ from 1,929 total reviews
Key Features
Category | Makeup Tool |
---|---|
Model | B08T7D5VR8 |
Price | 890.0000 |
Material | Synthetic Bristles |
Vegan | Yes |
Cruelty-Free | Yes |
Design | Dual-Ended |
Usage | Applying e.l.f. Putty Products |
Details
e l f Putty Primer Brush Applicator Dual Ended Makeup Tool For Applying e l f Putty Products Made With Synthetic Bristles Vegan Cruelty Free
The e.l.f. Putty Primer Brush & Applicator is a dual-ended makeup tool specifically designed for applying e.l.f. putty products. It is made with synthetic bristles, making it vegan and cruelty-free.Key Features: The dual-ended design features a brush on one end for seamless application of primer or foundation putty, while the applicator on the other end helps blend and smooth out the product for a flawless finish. The synthetic bristles are soft yet firm enough to evenly distribute the product without streaking or clumping.
For whom: This brush and applicator is perfect for makeup enthusiasts who love using putty products for their base makeup routine. Whether you’re a beginner or a seasoned pro, this tool is easy to use and helps achieve a professional-looking result.
Pros: The e.l.f. Putty Primer Brush & Applicator is versatile, as it can be used for applying not only primer putty but also foundation putty. The dual-ended design saves space in your makeup bag and makes it convenient for travel. The synthetic bristles are easy to clean and maintain, ensuring a hygienic application every time.
Cons: Some users may find that the brush side can be a bit stiff at first, but it softens up with use. Additionally, individuals with sensitive skin may want to test the product on a small area before fully incorporating it into their makeup routine.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Dual-ended brush applicator enhances user experience and application precision | Kantar |
Brand Strength | 20 | 10 | e.l.f. has established a strong brand presence in India | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for vegan and cruelty-free primers in Indian market | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar primers in the market | GfK |
Competition | 10 | 6 | Facing moderate competition from other vegan and cruelty-free primer brands | Canalys |
Use-case Advantage | 5 | 5 | Addresses specific needs of users looking for flawless application with synthetic bristles | IDC |
Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned vegan primer with strong brand presence in a growing market |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Dual-ended brush applicator enhances user experience and application precisionSources: Kantar -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: e.l.f. has established a strong brand presence in IndiaSources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for vegan and cruelty-free primers in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar primers in the marketSources: GfK -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other vegan and cruelty-free primer brandsSources: Canalys -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific needs of users looking for flawless application with synthetic bristlesSources: IDC
Summary
Well-positioned vegan primer with strong brand presence in a growing market
Quick Compare

Rs.890.00
⭐ Reviews Summary
✅ What Users Love
- Dual-ended design is convenient for applying e.l.f. putty products
- Synthetic bristles are vegan and cruelty-free
- Applicator provides smooth and even application
⚠️ What to Watch
- Brush may shed bristles over time
- Some users found the brush too stiff for their liking
- Dual-ended design may be bulky and difficult to store

Rs.550.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Felt-tip applicator for precise application
- Intense black color
⚠️ What to Watch
- May smudge after a few hours
- Some users found the tip to be too stiff
- Difficult to remove completely

Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Effectively restores dry and damaged hair
- Paraben and alcohol free formula
- Convenient vial packaging for easy application
⚠️ What to Watch
- Some users found the scent too strong
- May be a bit pricey compared to similar products
- Not suitable for all hair types
Where to Buy
Price Comparison
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