e l f Putty Primer Brush Applicator Dual Ended Makeup Tool For Applying e l f Putty Products Made With Synthetic Bristles Vegan Cruelty Free

0 reviews
Smart Rank ⓘ 76/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy flawless application of e.l.f. Putty products with this dual-ended brush
  • Get professional-quality makeup application with soft synthetic bristles
  • Versatile design works well for makeup enthusiasts and professional artists
  • Cruelty-free and vegan brush for a smooth and flawless finish

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned vegan primer with strong brand presence in a growing market

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 1,929
Total / Avg 4.60★ 1,929
Consensus: 4.60★ from 1,929 total reviews
Rs.185.00 Rs.229.00
Best price from Amazon.in Amazon.in
Key Features
Category Makeup Tool
Model B08T7D5VR8
Price 890.0000
Material Synthetic Bristles
Vegan Yes
Cruelty-Free Yes
Design Dual-Ended
Usage Applying e.l.f. Putty Products
Details

e l f Putty Primer Brush Applicator Dual Ended Makeup Tool For Applying e l f Putty Products Made With Synthetic Bristles Vegan Cruelty Free

The e.l.f. Putty Primer Brush & Applicator is a dual-ended makeup tool specifically designed for applying e.l.f. putty products. It is made with synthetic bristles, making it vegan and cruelty-free.

Key Features: The dual-ended design features a brush on one end for seamless application of primer or foundation putty, while the applicator on the other end helps blend and smooth out the product for a flawless finish. The synthetic bristles are soft yet firm enough to evenly distribute the product without streaking or clumping.

For whom: This brush and applicator is perfect for makeup enthusiasts who love using putty products for their base makeup routine. Whether you’re a beginner or a seasoned pro, this tool is easy to use and helps achieve a professional-looking result.

Pros: The e.l.f. Putty Primer Brush & Applicator is versatile, as it can be used for applying not only primer putty but also foundation putty. The dual-ended design saves space in your makeup bag and makes it convenient for travel. The synthetic bristles are easy to clean and maintain, ensuring a hygienic application every time.

Cons: Some users may find that the brush side can be a bit stiff at first, but it softens up with use. Additionally, individuals with sensitive skin may want to test the product on a small area before fully incorporating it into their makeup routine.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Dual-ended brush applicator enhances user experience and application precision Kantar
Brand Strength 20 10 e.l.f. has established a strong brand presence in India Euromonitor
Category Momentum 20 15 Growing demand for vegan and cruelty-free primers in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar primers in the market GfK
Competition 10 6 Facing moderate competition from other vegan and cruelty-free primer brands Canalys
Use-case Advantage 5 5 Addresses specific needs of users looking for flawless application with synthetic bristles IDC
Final Market Score 100 66/100 (3.30/5) Well-positioned vegan primer with strong brand presence in a growing market
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Dual-ended brush applicator enhances user experience and application precision
    Sources: Kantar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: e.l.f. has established a strong brand presence in India
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for vegan and cruelty-free primers in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar primers in the market
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other vegan and cruelty-free primer brands
    Sources: Canalys
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific needs of users looking for flawless application with synthetic bristles
    Sources: IDC
Summary
Well-positioned vegan primer with strong brand presence in a growing market

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Where to Buy

Nykaa
₹950.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹999.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹1050.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹980.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
950.00 2-4 days 4.2/5 Buy Now
Amazon India
999.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
1050.00 N/A 4.3/5 -
Health & Glow
980.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.185.00 Rs.229.00

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Best price
Rs.185.00 Rs.229.00