e l f Liquid Matte Eyeliner High Pigment Liquid Eyeliner With Extra Fine Brush Tip Easy Glide Smudge Proof Formula Jet Black

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Highly pigmented Jet Black formula for intense color payoff
Smudge-proof and long-lasting, ideal for all-day wear
Extra fine brush tip allows for precision and control
Matte finish delivers a bold and dramatic look

Market-Based Score (India)

66/100 (3.30/5)

Decent

Strong contender in the Indian eyeliner market with competitive pricing and key features.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	4,147
Total / Avg	4.40★	4,147

Consensus: 4.40★ from 4,147 total reviews

Rs.860.00 Rs.1,036.00

Best price from

Amazon.in

Details

e l f Liquid Matte Eyeliner High Pigment Liquid Eyeliner With Extra Fine Brush Tip Easy Glide Smudge Proof Formula Jet Black

The e.l.f. Liquid Matte Eyeliner is a high-pigment liquid eyeliner designed to give you a bold and defined eye look. The extra-fine brush tip allows for precise application, making it easy to create sharp lines or even a winged eyeliner look. Its smudge-proof formula ensures that your eyeliner stays in place all day without fading or smudging.
This eyeliner is perfect for anyone looking for a long-lasting and intense black eyeliner. Whether you are a makeup beginner or a beauty expert, the e.l.f. Liquid Matte Eyeliner is easy to use and provides a professional finish.
Pros: - High-pigment formula for bold color - Extra-fine brush tip for precise application - Smudge-proof and long-lasting - Easy to use for beginners - Affordable price Cons: - Some users may prefer a different type of applicator - May require more than one coat for a truly opaque finish

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High pigment, smudge-proof formula aligns with market preferences.	Vogue
Brand Strength	20	10	e.l.f. known for quality at affordable prices.	Forbes
Category Momentum	20	15	High demand for eyeliners in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the features offered.	Business Today
Competition	10	1	Facing strong competition from established brands in the market.	Hindustan Times
Use-case Advantage	5	5	Extra fine brush tip for precise application is a key benefit.	Elle
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian eyeliner market with competitive pricing and key features.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High pigment, smudge-proof formula aligns with market preferences.

Sources: Vogue
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: e.l.f. known for quality at affordable prices.

Sources: Forbes
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: High demand for eyeliners in Indian market.

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced for the features offered.

Sources: Business Today
Competition 1/10

Weight: 10

Contribution: 1

Rationale: Facing strong competition from established brands in the market.

Sources: Hindustan Times
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Extra fine brush tip for precise application is a key benefit.

Sources: Elle

Summary

Strong contender in the Indian eyeliner market with competitive pricing and key features.

Quick Compare

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⚠️ What to Watch

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Where to Buy

Nykaa

₹499.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹450.00

2-3 days · ⭐ 4.0/5

Buy

Sephora India

₹499.00

N/A · ⭐ 4.3/5

Health & Glow

₹480.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	499.00	2-4 days	4.2/5	Buy Now
Amazon India	450.00	2-3 days	4.0/5	Buy Now
Sephora India	499.00	N/A	4.3/5	-
Health & Glow	480.00	N/A	4.1/5	-

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