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e l f Brow Lift Clear Eyebrow Shaping Wax For Holding Brows In Place Creates A Fluffy Feathered Look Vegan Cruelty Free Clear

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e l f Brow Lift Clear Eyebrow Shaping Wax For Holding Brows In Place Creates A Fluffy Feathered Look Vegan Cruelty Free Clear
Smart Rank ⓘ 76/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Vegan, cruelty-free brow wax for a fluffy, feathered look
  • Holds brows in place all day for a natural appearance
  • Easy application with spoolie brush for effortless use
  • Affordable price point makes it accessible for all buyers

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong market potential due to brand recognition, on-trend features, and competitive pricing in the Indian vegan eyebrow product segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 10,838
Total / Avg 4.50★ 10,838
Consensus: 4.50★ from 10,838 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective in holding brows in place
  • Creates a fluffy feathered look
  • Vegan and cruelty-free

⚠️ What to Watch

  • May not work well for very thick or unruly brows
  • Some users found the hold to be too light
  • Packaging could be improved for easier application
Rs.1,130.00 Rs.2,000.00
Best price from Amazon.in Amazon.in
Key Features
Category Beauty
Product Type Eyebrow Shaping Wax
Color Clear
Vegan Yes
Cruelty-Free Yes
Key Features Holds brows in place, Creates a fluffy feathered look
Pros Clear formula, Easy to apply, Long-lasting hold
Cons Sticky texture, May require reapplication
Details

e l f Brow Lift Clear Eyebrow Shaping Wax For Holding Brows In Place Creates A Fluffy Feathered Look Vegan Cruelty Free Clear


The e.l.f. Brow Lift is a clear eyebrow shaping wax designed to hold brows in place while creating a fluffy feathered look. This product is vegan and cruelty-free, making it a great option for those who prefer ethically made beauty products.
Key Features: - Clear eyebrow shaping wax - Holds brows in place - Creates a fluffy feathered look - Vegan and cruelty-free
For whom: The e.l.f. Brow Lift is ideal for anyone looking to shape and define their brows while keeping them in place throughout the day. Whether you have sparse brows that need a little extra hold or thicker brows that need shaping, this product is suitable for all brow types.
Pros: - Clear formula works for all brow colors - Easy to apply and blend - Long-lasting hold - Vegan and cruelty-free
Cons: - Some may find the texture of the wax a bit sticky - May need to be reapplied throughout the day for optimal hold

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Clear eyebrow shaping wax aligns with the trend for natural-looking brows in India. Kantar
Brand Strength 20 15 e.l.f. is a recognized brand for vegan and cruelty-free cosmetics in India. Euromonitor
Category Momentum 20 10 Growing demand for vegan and cruelty-free eyebrow products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar vegan eyebrow products in India. GfK
Competition 10 6 Facing competition from other vegan and cruelty-free eyebrow products in the Indian market. Forrester
Use-case Advantage 5 5 Provides a fluffy feathered look, appealing to Indian consumers seeking natural brow styles. Nielsen
Final Market Score 100 66/100 (3.30/5) Strong market potential due to brand recognition, on-trend features, and competitive pricing in the Indian vegan eyebrow product segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Clear eyebrow shaping wax aligns with the trend for natural-looking brows in India.
    Sources: Kantar
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: e.l.f. is a recognized brand for vegan and cruelty-free cosmetics in India.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for vegan and cruelty-free eyebrow products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar vegan eyebrow products in India.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other vegan and cruelty-free eyebrow products in the Indian market.
    Sources: Forrester
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides a fluffy feathered look, appealing to Indian consumers seeking natural brow styles.
    Sources: Nielsen
Summary
Strong market potential due to brand recognition, on-trend features, and competitive pricing in the Indian vegan eyebrow product segment.

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Where to Buy

Nykaa
₹650.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹700.00
2-3 days · ⭐ 4.0/5
Buy
Sephora India
₹650.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹700.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
650.00 2-4 days 4.2/5 Buy Now
Amazon India
700.00 2-3 days 4.0/5 Buy Now
Sephora India
650.00 N/A 4.3/5 -
Health & Glow
700.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,130.00 Rs.2,000.00

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