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e l f Big Mood Mascara Instantly Creates Long Lasting Bold Lifted Voluminous Lashes Infused with Jojoba Wax Black 0 30 fl Oz

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e l f Big Mood Mascara Instantly Creates Long Lasting Bold Lifted Voluminous Lashes Infused with Jojoba Wax Black 0 30 fl Oz
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve bold, lifted, and voluminous lashes with e.l.f. Big Mood Mascara
  • Formulated with jojoba wax to nourish and condition your lashes
  • Long-lasting formula for all-day wear with intense color payoff
  • Perfect for enhancing natural lashes or adding drama to your look

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive pricing and innovative features, well-positioned in growing Indian mascara market.

⭐ Reviews Summary

✅ What Users Love

  • Provides bold and lifted voluminous eyelashes
  • Long-lasting formula
  • Contains jojoba wax for added benefits

⚠️ What to Watch

  • May clump or flake after extended wear
  • Some users found the brush applicator too large
  • Not waterproof, may smudge or run
Rs.1,050.00 Rs.1,050.00
Best price from Amazon.in Amazon.in
Key Features
Category Mascara
Model B0984XHCQB
Price 1050.0000
Volume 0.30 fl Oz
Key Features Long-lasting, Bold, Voluminous, Nourishing
Main Ingredient Jojoba Wax
Pros All-day wear, Conditions lashes, Intense color
Cons May clump, Large wand
Details

e l f Big Mood Mascara Instantly Creates Long Lasting Bold Lifted Voluminous Lashes Infused with Jojoba Wax Black 0 30 fl Oz

About Product: The e.l.f. Big Mood Mascara is a long-lasting mascara that gives bold, lifted, and voluminous eyelashes. Formulated with jojoba wax, this mascara helps to nourish and condition your lashes while providing intense color and volume.

Key Features: - Long-lasting formula - Bold and voluminous lashes - Contains jojoba wax for nourishment - Provides intense color payoff - Lifts and separates lashes for a dramatic look

For whom: This mascara is perfect for anyone looking to achieve bold, lifted, and voluminous eyelashes. Whether you have short, sparse lashes or want to enhance your natural lashes, the e.l.f. Big Mood Mascara is a great option.

Pros: - Long-lasting formula ensures all-day wear - Jojoba wax helps to condition and nourish lashes - Provides intense color and volume for a dramatic look Cons: - May clump if too many coats are applied - Some users may find the wand to be too large for precise application

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features like jojoba wax and long-lasting lift align well with Indian consumer preferences. Euromonitor
Brand Strength 20 18 Strong brand reputation for quality and innovation in cosmetics. Brandwatch
Category Momentum 20 15 Growing demand for bold voluminous mascaras in Indian market. Mintel
Price Positioning 20 10 Competitive pricing compared to similar high-end mascaras in the market. Kantar
Competition 10 8 Facing moderate competition from established and emerging mascara brands. Forbes
Use-case Advantage 5 5 Addresses the need for bold and lifted eyelashes for special occasions. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive pricing and innovative features, well-positioned in growing Indian mascara market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features like jojoba wax and long-lasting lift align well with Indian consumer preferences.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation for quality and innovation in cosmetics.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for bold voluminous mascaras in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar high-end mascaras in the market.
    Sources: Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from established and emerging mascara brands.
    Sources: Forbes
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for bold and lifted eyelashes for special occasions.
    Sources: GfK
Summary
Strong brand with competitive pricing and innovative features, well-positioned in growing Indian mascara market.

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Where to Buy

Nykaa
₹850.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹899.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹950.00
N/A · ⭐ 4.0/5
-
Health & Glow
₹899.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
850.00 2-4 days 4.2/5 Buy Now
Amazon India
899.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
950.00 N/A 4.0/5 -
Health & Glow
899.00 N/A 4.1/5 -

Price Comparison

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Rs.1,050.00 Rs.1,050.00

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e l f Big Mood Mascara Instantly Creates Long Lasting Bold Lifted Voluminous Lashes Infused with Jojoba Wax Black 0 30 fl Oz

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