Colors Queen Bold Eyes Auto Kohl Kajal Black 0 35g 36 Hours Long Lasting with Smooth One Swipe Application Transfer Proof 2X Blacker Smudge Proof Waterproof Kajal for Women Enriched with Vitamin E

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Intense black kajal that stays put all day without smudging or fading
  • Smooth application with just one swipe for a bold look
  • Waterproof and transfer-proof formula perfect for everyday wear
  • Enriched with Vitamin E for skin nourishment and care

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong contender in the Indian kajal market segment with competitive pricing and desirable features.
Rs.99.00 Rs.199.00
Best price from Amazon.in Amazon.in
Key Features
Category Kajal
Long Lasting 36 hours
Application One swipe
Color Intensity 2X blacker
Skin Benefit Enriched with Vitamin E
Waterproof Yes
Smudge-Proof Yes
Transfer-Proof Yes
Details

Colors Queen Bold Eyes Auto Kohl Kajal Black 0 35g 36 Hours Long Lasting with Smooth One Swipe Application Transfer Proof 2X Blacker Smudge Proof Waterproof Kajal for Women Enriched with Vitamin E

About Product: Colors Queen Bold Eyes Auto Kohl Kajal is a long-lasting and intense black kajal that glides on smoothly with just one swipe. It is transfer-proof, smudge-proof, and waterproof, making it perfect for all-day wear.

Key Features: - 36 hours long-lasting formula - One swipe application - 2X blacker for intense color - Enriched with Vitamin E for nourished skin - Transfer-proof, smudge-proof, and waterproof

For whom: This kajal is suitable for women who want a bold and intense black kajal that stays put all day without smudging or fading. It is perfect for everyday wear and special occasions.

Pros: - Long-lasting formula - Intense black color - Smooth application - Transfer-proof and waterproof - Enriched with Vitamin E for skin nourishment Cons: - May require touch-ups throughout the day for very oily eyelids

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Matches the key features desired by Indian consumers for kajal products. India Retailing
Brand Strength 20 18 Well-established brand with a loyal customer base in India. Brand Equity
Category Momentum 20 15 Growing demand for long-lasting kajal products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar long-lasting kajal products in India. Retail4Growth
Competition 10 8 Facing moderate competition from other established kajal brands in India. Cosmopolitan
Use-case Advantage 5 5 Offers 36 hours long-lasting and smudge-proof wear, meeting the needs of busy Indian women. Vogue
Final Market Score 100 76/100 (3.80/5) Strong contender in the Indian kajal market segment with competitive pricing and desirable features.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Matches the key features desired by Indian consumers for kajal products.
    Sources: India Retailing
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Well-established brand with a loyal customer base in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting kajal products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar long-lasting kajal products in India.
    Sources: Retail4Growth
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established kajal brands in India.
    Sources: Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers 36 hours long-lasting and smudge-proof wear, meeting the needs of busy Indian women.
    Sources: Vogue
Summary
Strong contender in the Indian kajal market segment with competitive pricing and desirable features.

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Where to Buy

Nykaa
₹199.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹225.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹210.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹199.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
199.00 2-4 days 4.2/5 Buy Now
Flipkart
225.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
210.00 N/A 4.3/5 -
Health & Glow
199.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.99.00 Rs.199.00

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Colors Queen Bold Eyes Auto Kohl Kajal Black 0 35g 36 Hours Long Lasting with Smooth One Swipe Application Transfer Proof 2X Blacker Smudge Proof Waterproof Kajal for Women Enriched with Vitamin E

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Rs.99.00 Rs.199.00