Indica Easy Mini Hair Color Dark Brown 18ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Convenient 18ml pack for quick touch-ups on-the-go
  • Ammonia-free formula gentle on scalp and hair
  • Enriched with amla, henna, and bhringraj for nourishment
  • Ideal for busy individuals needing efficient grey coverage

Market-Based Score (India)

66/100 (3.30/5)
Decent
Indica Easy Mini Hair Color Dark Brown 18ml holds strong in the competitive Indian semi-permanent hair color market.
Rs.360.00 Rs.360.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Color
Model B077XG5TBD
Size 18ml
Ammonia-Free Yes
Key Ingredients Amla, Henna, Bhringraj
Usage Touch-up, Cover Greys
Pros Easy-to-use, Gentle on hair
Cons Small pack size, Limited shades
Details

Indica Easy Mini Hair Color Dark Brown 18ml

About Product: Indica Easy Mini Hair Color Dark Brown is a convenient and easy-to-use hair color that comes in a mini pack of 18ml.

Key Features: This hair color is ammonia-free, making it gentle on the scalp and hair. It is enriched with the goodness of amla, henna, and bhringraj to nourish and strengthen hair while coloring.

For whom: This hair color is suitable for anyone looking to touch up their roots or cover greys quickly and efficiently. It is perfect for those with busy schedules who need a quick fix for their hair color.

Pros: - Easy-to-use mini pack for touch-ups on-the-go - Ammonia-free formula is gentle on the hair - Enriched with natural ingredients for added nourishment

Cons: - The small pack may not be sufficient for those with long or thick hair - Limited shade options available in the mini pack size.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The dark brown shade and 18ml size cater well to Indian consumer preferences. Euromonitor
Brand Strength 20 10 Indica Easy Mini is a well-known brand in the hair color segment in India. Brandwatch
Category Momentum 20 15 Growing demand for semi-permanent hair colors in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 6 Facing competition from other popular semi-permanent hair color brands. Nielsen
Use-case Advantage 5 5 Convenient size for touch-ups and small applications. BeautyInsider
Final Market Score 100 66/100 (3.30/5) Indica Easy Mini Hair Color Dark Brown 18ml holds strong in the competitive Indian semi-permanent hair color market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The dark brown shade and 18ml size cater well to Indian consumer preferences.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Indica Easy Mini is a well-known brand in the hair color segment in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for semi-permanent hair colors in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other popular semi-permanent hair color brands.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient size for touch-ups and small applications.
    Sources: BeautyInsider
Summary
Indica Easy Mini Hair Color Dark Brown 18ml holds strong in the competitive Indian semi-permanent hair color market.

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Where to Buy

Nykaa
₹35.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹40.00
3-5 days · ⭐ 4.0/5
Buy
Big Bazaar
₹30.00
N/A · ⭐ 4.3/5
-
Reliance Fresh
₹32.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
35.00 2-4 days 4.2/5 Buy Now
Flipkart
40.00 3-5 days 4.0/5 Buy Now
Big Bazaar
30.00 N/A 4.3/5 -
Reliance Fresh
32.00 N/A 4.1/5 -

Price Comparison

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Rs.360.00 Rs.360.00

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Indica Easy Mini Hair Color Dark Brown 18ml

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Best price
Rs.360.00 Rs.360.00