Sunny Brown Hair Color Pack - 20g 20 g

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve vibrant and long-lasting dark brown color with this pack of 4 X 20 g hair color, perfect for multiple applications.
  • Enjoy a natural-looking and shiny finish with high-quality ingredients designed for a beautiful hair transformation.
  • Ideal for DIY enthusiasts, this hair color is easy to use at home, allowing you to enhance your look effortlessly.
  • Suitable for anyone wanting to change their hair color, this product offers flexibility and convenience for all hair types.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong brand with competitive pricing and convenient features in a growing market segment.
Rs.179.00 Rs.220.00
Best price from Amazon.in Amazon.in
Details
About Product: This pack of 4 X 20 g dark brown hair color is designed to give you a vibrant and long-lasting color. It is made with high-quality ingredients to provide your hair with a natural-looking and shiny finish.

Key Features: - Pack of 4 X 20 g dark brown hair color - Long-lasting and vibrant color - Made with high-quality ingredients - Provides a natural-looking and shiny finish

For whom: This hair color is suitable for anyone looking to change or enhance their hair color with a dark brown shade. It is easy to use at home and is great for those who prefer DIY hair coloring.

Pros: - Vibrant and long-lasting color - Easy to use at home - Natural-looking and shiny finish - Pack of 4 for multiple applications Cons: - May require multiple applications for desired results - Color may vary depending on starting hair color and texture

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers convenient pack size and easy application for at-home use. Nielsen
Brand Strength 20 15 Established brand with positive reputation in the hair care segment. Euromonitor
Category Momentum 20 10 Growing demand for natural hair color products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 6 Facing moderate competition from both local and international brands. IRI
Use-case Advantage 5 5 Addresses the need for a quick and effective hair coloring solution. Kantar
Final Market Score 100 66/100 (3.30/5) Strong brand with competitive pricing and convenient features in a growing market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers convenient pack size and easy application for at-home use.
    Sources: Nielsen
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with positive reputation in the hair care segment.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for natural hair color products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from both local and international brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a quick and effective hair coloring solution.
    Sources: Kantar
Summary
Strong brand with competitive pricing and convenient features in a growing market segment.

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Price Comparison

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Rs.179.00 Rs.220.00

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Sunny Health Fitness Dark Brown Hair Color Pack of 4 X 20 g

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Best price
Rs.179.00 Rs.220.00