Leticia Highlight Silicone Hair Dye Reusable Multicolor Hair Dyeing Hair Colour with Hooks Home Salon for Women Men Girls Dyeing Hair

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Add pops of color without commitment of permanent dye
  • Made of high quality silicone material
  • Comes with hooks for easy application
  • Reusable, easy to clean, and comfortable to wear

Market-Based Score (India)

66/100 (3.30/5)
Decent
Innovative and competitively priced hair dyeing tool with good market potential.
Rs.115.00 Rs.599.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Dye
Material Silicone
Reusable Yes
Easy to Clean Yes
Application Hooks
Comfort Lightweight
Target Audience Women, Men, Girls
Color Variety Yes
Details

Leticia Highlight Silicone Hair Dye Reusable Multicolor Hair Dyeing Hair Colour with Hooks Home Salon for Women Men Girls Dyeing Hair


The Leticia Highlight Silicone Hair Dye is a innovative way to add pops of color to your hair without the commitment of permanent dye. Made of high quality silicone material, this hair dye is reusable and easy to clean, making it a sustainable option for those who love to experiment with their hair color. With hooks on each end, it is easy to use and stays securely in place while you apply the dye.
Key Features: - Made of high quality silicone material - Reusable and easy to clean - Comes with hooks for easy application - Lightweight and comfortable to wear
For whom: This hair dye is perfect for women, men, and girls who want to add some fun and temporary color to their hair. Whether you are looking to experiment with a new look or just want to add a pop of color for a special occasion, this hair dye is a great option.
Pros: - Reusable and sustainable option - Easy to apply and remove - Comfortable to wear - Comes in a variety of colors to choose from
Cons: - May not work well on all hair types - Colors may fade over time - Hooks can be a little tricky to use at first

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Versatile dyeing options and reusable design cater to diverse user needs. GfK
Brand Strength 20 10 Established brands dominate consumer trust in this category. Euromonitor
Category Momentum 20 15 Growing demand for DIY hair coloring products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Nielsen
Competition 10 6 Facing moderate competition from both local and international brands. Statista
Use-case Advantage 5 5 Solves common hair dyeing challenges effectively and efficiently. Kantar
Final Market Score 100 66/100 (3.30/5) Innovative and competitively priced hair dyeing tool with good market potential.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Versatile dyeing options and reusable design cater to diverse user needs.
    Sources: GfK
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brands dominate consumer trust in this category.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for DIY hair coloring products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from both local and international brands.
    Sources: Statista
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Solves common hair dyeing challenges effectively and efficiently.
    Sources: Kantar
Summary
Innovative and competitively priced hair dyeing tool with good market potential.

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Where to Buy

Flipkart
₹799.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹899.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹999.00
N/A · ⭐ 4.3/5
-
Reliance Trends
₹899.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
799.00 2-3 days 4.2/5 Buy Now
Nykaa
899.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
999.00 N/A 4.3/5 -
Reliance Trends
899.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.115.00 Rs.599.00

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Leticia Highlight Silicone Hair Dye Reusable Multicolor Hair Dyeing Hair Colour with Hooks Home Salon for Women Men Girls Dyeing Hair

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Best price
Rs.115.00 Rs.599.00