L OREAL PARIS Superior Preference Color Care System Ash 10 Grams
Smart Rank ⓘ
81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Long-lasting color & exceptional care
- Nourishes & protects hair with fade-defying colorants
- Ideal for salon-quality results at home
- Leaves hair soft, hydrated & vibrant
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and product offering, facing competitive market dynamics.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.4★ | 8,252 |
| Total / Avg | 4.40★ | 8,252 |
Consensus:
4.40★ from 8,252 total reviews
Rs.1,575.00 Rs.1,750.00
Best price from
Amazon.in
Amazon.in
Details
L OREAL PARIS Superior Preference Color Care System Ash 10 Grams
- This L'OREAL PARIS Superior Preference Color Care System is a hair coloring product designed to provide long-lasting color and shine while also caring for your hair.
- Key features of this product include a fade-defying formula that locks in color and keeps hair looking vibrant, as well as a conditioning treatment to nourish and protect hair from damage.
- This product is ideal for those looking to color their hair at home and achieve salon-quality results. It is suitable for all hair types and shades.
- Pros of this product include easy application, long-lasting color, and nourishing ingredients that leave hair looking healthy and shiny. Cons may include potential allergic reactions for some individuals and the need for regular touch-ups to maintain color intensity.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers a wide range of color options suitable for Indian preferences. | Beauty Magazine |
| Brand Strength | 20 | 18 | L'Oreal Paris is a well-established and trusted brand in India. | Brand Equity |
| Category Momentum | 20 | 15 | Growing demand for permanent hair color in Indian market. | Mintel |
| Price Positioning | 20 | 15 | Competitively priced compared to similar products in the market. | Retail Today |
| Competition | 10 | 5 | Facing strong competition from other established hair color brands. | MarketWatch |
| Use-case Advantage | 5 | 3 | Easy application process for at-home use. | Beauty Insider |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and product offering, facing competitive market dynamics. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers a wide range of color options suitable for Indian preferences.Sources: Beauty Magazine -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: L'Oreal Paris is a well-established and trusted brand in India.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for permanent hair color in Indian market.Sources: Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced compared to similar products in the market.Sources: Retail Today -
Competition 5/10
Weight: 10Contribution: 5Rationale: Facing strong competition from other established hair color brands.Sources: MarketWatch -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Easy application process for at-home use.Sources: Beauty Insider
Summary
Strong brand and product offering, facing competitive market dynamics.
Quick Compare
Rs.6,100.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting color
- Easy to use at home
- Leaves hair feeling soft and healthy
⚠️ What to Watch
- Some users experienced color fading quickly
- Strong chemical smell
- May cause scalp irritation for sensitive individuals
Rs.4,990.00
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces dandruff and flakiness.
- Leaves hair feeling clean and refreshed.
- Suitable for normal to oily hair types.
⚠️ What to Watch
- May cause dryness in some users.
- Scent may not be appealing to everyone.
- Results can take time to become noticeable.
Rs.2,970.00
⭐ Reviews Summary
✅ What Users Love
- Leaves hair soft and manageable
- Helps detangle hair easily
- Adds shine and improves overall hair health
⚠️ What to Watch
- Some users find the scent overpowering
- May be too heavy for fine hair
- Can be pricey compared to other leave-in conditioners
Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Leaves hair soft and shiny
- Improves skin glow
- Effective for hair damage protection
⚠️ What to Watch
- Strong almond scent may not be liked by everyone
- Some users found the oil to be too greasy
- Packaging could be improved for better usability
Where to Buy
Price Comparison
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