Glowhouse Hair Shadow Powder Root Touch Up Powder Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Black 1 Count
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Conceal gray roots with precision using the easy-to-use sponge pen applicator
- Add volume to thinning hair for a fuller look with this long-lasting formula
- Enjoy natural-looking coverage that is water-resistant for all-day wear
- Portable and travel-friendly product suitable for all hair types and colors
Market-Based Score (India)
66/100 (3.30/5)
Decent Competitively priced root touch-up pen with good brand reputation.
Key Features
Category | Hair Care |
---|---|
Product Type | Hair Shadow Powder |
Applicator | Sponge Pen |
Coverage | Gray Hair |
Formula | Water-resistant |
Pros | Natural-looking coverage |
Cons | Limited shade options |
Ideal For | All hair types and colors |
Details
Glowhouse Hair Shadow Powder Root Touch Up Powder Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Black 1 Count
The Glowhouse Hair Shadow Powder is a convenient and easy-to-use product designed to touch up roots and cover gray hair. It comes in a pen-like sponge applicator for precise application, making it perfect for use on the go or in between salon visits.
Key Features: - Easy-to-use sponge pen applicator - Covers gray roots with precision - Fills in thinning hair for a fuller look - Long-lasting and water-resistant formula
For whom: This product is ideal for anyone looking to conceal gray roots or add volume to thinning hair. It is suitable for all hair types and colors, making it a versatile option for anyone in need of a quick touch-up.
Pros: - Easy to apply - Provides natural-looking coverage - Portable and travel-friendly - Water-resistant formula for long-lasting wear
Cons: - Limited shade options - May require multiple applications for full coverage.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Offers easy application and long-lasting coverage for gray hair. | IRI |
Brand Strength | 20 | 15 | Established brand with good reputation in hair care sector. | Euromonitor |
Category Momentum | 20 | 10 | Growing demand for root touch-up products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Kantar |
Competition | 10 | 6 | Facing moderate competition from other root touch-up pens in the market. | Nielsen |
Use-case Advantage | 5 | 5 | Convenient solution for quick and effective gray hair coverage. | GfK |
Final Market Score | 100 | 66/100 (3.30/5) | Competitively priced root touch-up pen with good brand reputation. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers easy application and long-lasting coverage for gray hair.Sources: IRI -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Established brand with good reputation in hair care sector.Sources: Euromonitor -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for root touch-up products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Kantar -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other root touch-up pens in the market.Sources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient solution for quick and effective gray hair coverage.Sources: GfK
Summary
Competitively priced root touch-up pen with good brand reputation.
Quick Compare

Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Easy to apply
- Good coverage of gray hair
- Long-lasting color
⚠️ What to Watch
- Some users found the color to be slightly off
- May transfer onto clothing
- Can be messy to apply

Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use
- Natural look
- Convenient for quick touch-ups
⚠️ What to Watch
- Limited shade range
- May smudge easily
- Eyebrow stamp not always effective

Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting coverage
- Easy and seamless application
- Waterproof
⚠️ What to Watch
- Limited color options
- May require frequent touch-ups
- Some users found the tip too thick for precise application
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
![]() |
Glowhouse Hair Shadow Powder Root Touch Up Powder Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Black 1 Count
In Stock
|
Rs.199.00 Rs.599.00 COD
|
GO TO STORE GO TO STORE |
Glowhouse Hair Shadow Powder Root Touch Up Powder Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Black 1 Count
In Stock
COD
|