FIGMENT Natural Hairline Powder Shading Sponge Pen Quick Hair Root Touch Up Long Lasting Matte Finish Waterproof Hair Root Touch up Helps Cover Grey Roots Bald Spots Instantly Dark Brown
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Quickly touch up roots or cover grey hairs between salon visits
- Natural-looking matte finish for a seamless blend with most hair colors
- Long-lasting and waterproof formula ideal for all-day wear
- Portable pen format with sponge applicator for mess-free on-the-go use
Market-Based Score (India)
66/100 (3.30/5)
Decent Strong product with competitive features and pricing in the Indian hair care market.
Key Features
Category | Hair Care |
---|---|
Price | 599.00 |
Finish | Matte |
Waterproof | Yes |
Shade | Dark Brown |
Applicator | Sponge Pen |
Target Users | Men and Women |
Portability | Travel-friendly |
Details
FIGMENT Natural Hairline Powder Shading Sponge Pen Quick Hair Root Touch Up Long Lasting Matte Finish Waterproof Hair Root Touch up Helps Cover Grey Roots Bald Spots Instantly Dark Brown
FIGMENT Natural Hairline Powder Shading Sponge Pen is a convenient and easy-to-use hair root touch up product. It comes in a pen format with a sponge applicator, making it mess-free and ideal for on-the-go touch ups.
Key Features: The hairline powder has a matte finish for a natural look, is waterproof for long-lasting wear, and helps cover grey roots and bald spots instantly. It comes in a dark brown shade that suits most hair colors.
For whom: This product is perfect for anyone looking to quickly touch up their roots or cover up grey hairs between salon visits. It is suitable for both men and women.
Pros: The FIGMENT Hairline Powder Pen is easy to use, provides a natural-looking finish, and is long-lasting and waterproof. It is small and portable, making it convenient for travel or keeping in your purse for touch ups throughout the day.
Cons: Some users may find that the dark brown shade is not a perfect match for their hair color, and the sponge applicator may need to be cleaned regularly to prevent buildup.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | Features like long-lasting matte finish and waterproof formula align well with Indian consumers' preferences. | Vogue India |
Brand Strength | 20 | 15 | Established brand with a reputation for quality hair care products in India. | Brand Equity |
Category Momentum | 20 | 10 | Growing demand for quick hair root touch-up solutions in the Indian market. | Mintel |
Price Positioning | 20 | 8 | Competitively priced compared to similar products in the Indian market. | Business Standard |
Competition | 10 | 10 | Facing moderate competition from other brands offering similar hair root touch-up solutions in India. | Elle India |
Use-case Advantage | 5 | 5 | Addresses the specific need for covering grey roots and bald spots instantly. | Femina |
Final Market Score | 100 | 66/100 (3.30/5) | Strong product with competitive features and pricing in the Indian hair care market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: Features like long-lasting matte finish and waterproof formula align well with Indian consumers' preferences.Sources: Vogue India -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Established brand with a reputation for quality hair care products in India.Sources: Brand Equity -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for quick hair root touch-up solutions in the Indian market.Sources: Mintel -
Price Positioning 8/20
Weight: 20Contribution: 8Rationale: Competitively priced compared to similar products in the Indian market.Sources: Business Standard -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing moderate competition from other brands offering similar hair root touch-up solutions in India.Sources: Elle India -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the specific need for covering grey roots and bald spots instantly.Sources: Femina
Summary
Strong product with competitive features and pricing in the Indian hair care market.
Quick Compare

Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use and apply
- Provides natural-looking coverage
- Long-lasting and waterproof formula
⚠️ What to Watch
- Limited color options
- May require frequent reapplication
- Some users found the sponge application messy

Rs.650.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Authentic jasmine scent
- Non-alcoholic and natural
⚠️ What to Watch
- Scent may be too strong for some
- Packaging could be improved
- Price is on the higher side

Rs.690.00
⭐ Reviews Summary
✅ What Users Love
- Provides a subtle shimmer for a radiant look
- Moisturizes the skin effectively
- Does not clog pores
⚠️ What to Watch
- Some users may find the shimmer too intense
- Scent may be overpowering for some individuals
- Packaging could be improved for better dispensing of product
Where to Buy
Price Comparison
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FIGMENT Natural Hairline Powder Shading Sponge Pen Quick Hair Root Touch Up Long Lasting Matte Finish Waterproof Hair Root Touch up Helps Cover Grey Roots Bald Spots Instantly Dark Brown
In Stock
|
Rs.199.00 Rs.599.00 COD
|
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FIGMENT Natural Hairline Powder Shading Sponge Pen Quick Hair Root Touch Up Long Lasting Matte Finish Waterproof Hair Root Touch up Helps Cover Grey Roots Bald Spots Instantly Dark Brown
In Stock
COD
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