Dev Ayurveda Indigo Powder 200Gm 100gm X 2 Packs ORGANIC 100 Natural Safe
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- 100% natural and safe organic indigo powder for hair coloring
- Safe for all hair types, covers gray hair, and promotes healthy hair growth
- Easy to use with long-lasting color, nourishing effects, and no harsh chemicals
- Ideal for those seeking a safe, effective, and natural alternative to chemical hair dyes
Market-Based Score (India)
66/100 (3.30/5)
Decent Organic Indigo Powder by Dev Ayurveda offers a strong value proposition in the growing Indian natural hair care segment.
Key Features
Category | Hair Coloring |
---|---|
Ingredients | 100% Organic |
Weight | 200g (2 x 100g packs) |
Safety | Safe for all hair types |
Color Coverage | Helps cover gray hair |
Hair Benefits | Promotes healthy hair growth |
Application | Easy to use |
Longevity | Long-lasting color |
Chemical-Free | No harsh chemicals |
Usage Notes | May require multiple applications |
Details
Dev Ayurveda Indigo Powder 200Gm 100gm X 2 Packs ORGANIC 100 Natural Safe
Dev Ayurveda Indigo Powder is a natural hair coloring product made with 100% organic ingredients. This pack includes two 100gm packs for a total of 200gm.Key Features: - Organic and natural ingredients - Safe to use on all hair types - Helps cover gray hair - Promotes healthy hair growth
This product is suitable for anyone looking for a safe and natural alternative to chemical hair dyes. Whether you want to cover gray hair or simply change up your look, Dev Ayurveda Indigo Powder is a great option.
Pros: - Easy to use - Long-lasting color - Nourishing for hair - No harsh chemicals Cons: - Can be messy to apply - May require multiple applications for desired color - Does have a strong smell
Overall, Dev Ayurveda Indigo Powder is a great choice for those looking for a natural hair coloring option that is safe and effective.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Offers a convenient and eco-friendly packaging with 100% natural ingredients. | IndiaRetailing |
Brand Strength | 20 | 10 | Established brand with positive reputation in the organic products sector. | Brandwatch |
Category Momentum | 20 | 15 | Growing demand for natural hair care products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar organic henna products in the market. | Euromonitor |
Competition | 10 | 6 | Facing moderate competition from other established organic henna brands in India. | RetailToday |
Use-case Advantage | 5 | 5 | Provides long-lasting color and promotes hair health due to natural ingredients. | BeautyInsider |
Final Market Score | 100 | 66/100 (3.30/5) | Organic Indigo Powder by Dev Ayurveda offers a strong value proposition in the growing Indian natural hair care segment. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers a convenient and eco-friendly packaging with 100% natural ingredients.Sources: IndiaRetailing -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with positive reputation in the organic products sector.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural hair care products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar organic henna products in the market.Sources: Euromonitor -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other established organic henna brands in India.Sources: RetailToday -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Provides long-lasting color and promotes hair health due to natural ingredients.Sources: BeautyInsider
Summary
Organic Indigo Powder by Dev Ayurveda offers a strong value proposition in the growing Indian natural hair care segment.
Quick Compare

Rs.380.00
⭐ Reviews Summary
✅ What Users Love
- High quality organic indigo powder
- Effective and long-lasting color payoff
- Safe and natural ingredients
⚠️ What to Watch
- Strong smell that may be off-putting
- Messy application process
- Some users experienced skin irritation

Rs.389.00
⭐ Reviews Summary
✅ What Users Love
- Provides long-lasting wear up to 18 hours.
- Effectively lengthens and volumizes lashes.
- Water and smudge-proof formula.
⚠️ What to Watch
- Can be difficult to remove at the end of the day.
- May clump if too many layers are applied.
- Some users experienced irritation or allergic reactions.

Rs.398.00
⭐ Reviews Summary
✅ What Users Love
- Moisturizing formula
- Long-lasting hydration
- Pleasant cherry and rose scent
⚠️ What to Watch
- Packaging prone to breakage
- Some users found the texture too waxy
- May melt in high temperatures
Where to Buy
Price Comparison
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Dev Ayurveda Indigo Powder 200Gm 100gm X 2 Packs ORGANIC 100 Natural Safe
In Stock
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Rs.340.00 Rs.380.00 COD
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Dev Ayurveda Indigo Powder 200Gm 100gm X 2 Packs ORGANIC 100 Natural Safe
In Stock
COD
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