Glowhouse Hair Line Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Pack of 2 Black Brown

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Quickly cover roots or thinning hair
  • Waterproof formula for long-lasting wear
  • Easy stick application for convenience
  • Pack of 2 for on-the-go touch ups

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively priced waterproof hair root concealer with strong feature fit for Indian market.
Rs.299.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Root Touch Up Powder Stick
Shade Black Brown
Pack Size 2
Waterproof Yes
Application Stick
Suitable For Men and Women
Pros Instant coverage, Waterproof, Easy to use
Cons Limited shade options, May require frequent touch ups
Details

Glowhouse Hair Line Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Pack of 2 Black Brown

This Hair Line Powder Stick is a quick and easy way to cover up roots or areas of thinning hair. Simply swipe on the powder stick to instantly camouflage any unwanted areas. It is waterproof and long-lasting, providing a natural-looking finish.

Key Features: - Waterproof formula - Easy to use stick application - Pack of 2 for convenience - Available in Black Brown shade - Provides quick root touch up for thinning hair

For whom: This Hair Line Powder Stick is perfect for anyone looking to quickly and easily cover up roots or thinning hair. It is suitable for both men and women, and can be used on any hair type or texture.

Pros: - Provides instant coverage - Waterproof formula stays in place - Easy to use stick applicator - Pack of 2 allows for touch ups on the go

Cons: - Limited shade options available - May require frequent touch ups throughout the day

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The waterproof and long-lasting features align well with Indian consumers' needs for durable hair products. Nielsen
Brand Strength 20 10 Established brand reputation in the hair care segment in India. Euromonitor
Category Momentum 20 15 Growing demand for quick and easy hair root touch-up solutions in the Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the Indian market. Kantar
Competition 10 6 Facing moderate competition from other hair root touch-up products in India. IRI
Use-case Advantage 5 5 Addresses the specific need for concealing thinning hair roots effectively and conveniently. GfK
Final Market Score 100 66/100 (3.30/5) Competitively priced waterproof hair root concealer with strong feature fit for Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The waterproof and long-lasting features align well with Indian consumers' needs for durable hair products.
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the hair care segment in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for quick and easy hair root touch-up solutions in the Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the Indian market.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other hair root touch-up products in India.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific need for concealing thinning hair roots effectively and conveniently.
    Sources: GfK
Summary
Competitively priced waterproof hair root concealer with strong feature fit for Indian market.

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Where to Buy

Amazon India
₹799.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹899.00
3-5 days · ⭐ 4.0/5
Buy
Nykaa
₹799.00
N/A · ⭐ 4.3/5
-
Sephora India
₹850.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
799.00 2-3 days 4.2/5 Buy Now
Flipkart
899.00 3-5 days 4.0/5 Buy Now
Nykaa
799.00 N/A 4.3/5 -
Sephora India
850.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.299.00 Rs.499.00

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Glowhouse Hair Line Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Pack of 2 Black Brown

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Best price
Rs.299.00 Rs.499.00