Flipco Hairline Powder Stick Root Cover Up Instantly Hair Shadow Waterproof Hair Root Concealer Hair Shading Sponge Pen Hair Stick Eyebrow Lasting Quick Cover Hair Root Black 1 Count

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Instantly cover roots and grays with this easy-to-use hair shadow stick
Waterproof and long-lasting formula ensures lasting coverage
Ideal for quick touch-ups in between salon appointments or on-the-go
Sponge pen format for convenient and precise application

Market-Based Score (India)

66/100 (3.30/5)

Decent

Competitively priced root cover-up with strong brand and features.

Rs.269.00 Rs.1,299.00

Best price from

Amazon.in

Key Features

Category	Hair Care
Product Type	Root Concealer
Format	Sponge Pen
Waterproof	Yes
Long-lasting	Yes
Application	Easy to Apply
Coverage	Instant
Ideal For	Touching up roots and grays

Details

Flipco Hairline Powder Stick Root Cover Up Instantly Hair Shadow Waterproof Hair Root Concealer Hair Shading Sponge Pen Hair Stick Eyebrow Lasting Quick Cover Hair Root Black 1 Count

About Product: The Flipco Hairline Powder Stick Root Cover Up is a convenient and easy-to-use hair shadow that instantly covers up roots and grays. It is waterproof and long-lasting, perfect for those who want a quick fix for their hair color.

Key Features: - Comes in a sponge pen format for easy application - Provides quick coverage for roots and grays - Water and sweat-resistant for long-lasting wear

For whom: This product is ideal for anyone who wants to touch up their roots or cover gray hair quickly and easily. It is perfect for those who are in between salon appointments or on-the-go.

Pros: - Easy to use and apply - Waterproof and long-lasting - Provides instant coverage for roots and grays

Cons: - Limited shade range - May require frequent touch-ups for optimal coverage

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers waterproof and easy-to-apply features highly sought after in India.	Kantar
Brand Strength	20	15	Established brand with good reputation in hair care segment.	Euromonitor
Category Momentum	20	10	Growing demand for root cover-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition but stands out with unique features.	IRI
Use-case Advantage	5	5	Addresses a common need for quick and lasting root coverage.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Competitively priced root cover-up with strong brand and features.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers waterproof and easy-to-apply features highly sought after in India.

Sources: Kantar
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established brand with good reputation in hair care segment.

Sources: Euromonitor
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for root cover-up products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: GfK
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition but stands out with unique features.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses a common need for quick and lasting root coverage.

Sources: Nielsen

Summary

Competitively priced root cover-up with strong brand and features.

Quick Compare

Flipco Hairline Shadow - Black 1 Count

Rs.1,299.00

⭐ Reviews Summary

✅ What Users Love

Provides instant root coverage
Waterproof formula
Easy to apply with shading sponge pen

⚠️ What to Watch

Limited color options
May smudge or transfer
Some users found it messy to apply

SLOUQ Root Concealer 3g Dark Brown

Rs.1,299.00

⭐ Reviews Summary

✅ What Users Love

Easy to apply and use for quick touch-ups.
Provides good coverage for grey and white hairs.
Compact size makes it convenient for travel.

⚠️ What to Watch

May not last through the day or with sweat.
Color may not match perfectly for all hair types.
Can leave a residue or feel sticky on hair.

Percos Hair Serum - 60ml

Rs.1,300.00

⭐ Reviews Summary

✅ What Users Love

Effective in reducing frizz and enhancing shine.
Lightweight formula that doesn't weigh hair down.
Pleasant scent that lasts throughout the day.

⚠️ What to Watch

Some users experienced buildup over time.
Price point considered high for the quantity.
Results may vary significantly between hair types.

Arokleen Cleansing Wipes - Vitamin C 50ml

Rs.1,320.00

⭐ Reviews Summary

✅ What Users Love

Gentle on skin
Effective at removing oil, dirt, and makeup
Moisturizing and soothing

⚠️ What to Watch

Strong scent that some find overpowering
Wipes may tear easily
Packaging could be improved for better seal

Where to Buy

Flipkart

₹499.00

2-3 days · ⭐ 4.2/5

Buy

Nykaa

₹549.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹599.00

N/A · ⭐ 4.3/5

Health & Glow

₹499.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Flipkart	499.00	2-3 days	4.2/5	Buy Now
Nykaa	549.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	599.00	N/A	4.3/5	-
Health & Glow	499.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Flipco Hairline Powder Stick Root Cover Up Instantly Hair Shadow Waterproof Hair Root Concealer Hair Shading Sponge Pen Hair Stick Eyebrow Lasting Quick Cover Hair Root Black 1 Count In Stock	Rs.269.00 Rs.1,299.00 COD	GO TO STORE GO TO STORE
Flipco Hairline Powder Stick Root Cover Up Instantly Hair Shadow Waterproof Hair Root Concealer Hair Shading Sponge Pen Hair Stick Eyebrow Lasting Quick Cover Hair Root Black 1 Count In Stock COD