Fidoma Hair Line Powder Black Brown Light Brown Color 24gm Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Black
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Instantly cover roots and grays with Fidoma Hair Line Root Touch Up Powder
- Waterproof formula for long-lasting coverage throughout the day
- Precise application for quick touch-ups on the go
- Ideal for concealing roots, adding volume, and blending for a natural finish
Market-Based Score (India)
66/100 (3.30/5)
Decent Fidoma Hair Line Root Touch Up Powder positioned well in the Indian market with strong features and competitive pricing.
Key Features
Category | Hair Care |
---|---|
Product Type | Hair Color Concealer |
Form | Powder Stick |
Weight | 24gm |
Color Options | Black, Brown, Light Brown |
Waterproof | Yes |
Application | Sponge Pen |
Target Audience | Individuals with Thinning Hair |
Details
Fidoma Hair Line Powder Black Brown Light Brown Color 24gm Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Black
Key Features: The Fidoma Hair Line Powder is a convenient and easy-to-use hair shading sponge pen that helps cover up roots and grays instantly. With its waterproof formula, it ensures long-lasting coverage throughout the day. The powder stick design allows for precise application, making it perfect for quick touch-ups on the go.
For whom: This product is ideal for anyone looking to conceal roots or grays in between salon visits. It is perfect for those with thinning hair or anyone who wants to add volume and dimension to their hair.
Pros: The Fidoma Hair Line Powder is easy to apply and blend, giving a natural-looking finish. The waterproof formula ensures that it stays in place all day long, even in humid or rainy conditions. The powder stick design makes it easy to target specific areas, providing precision and control.
Cons: Some users may find the color options limited, as the powder is currently only available in Black, Brown, and Light Brown shades. Additionally, those with very oily hair may need to reapply the powder more frequently throughout the day.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Wide range of color options and waterproof feature align well with consumer needs | Nielsen |
Brand Strength | 20 | 10 | Established brand reputation in hair care segment | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for convenient hair coloring solutions in Indian market | Mintel |
Price Positioning | 20 | 10 | Competitive pricing compared to similar products in the market | GfK |
Competition | 10 | 6 | Facing moderate competition from established and emerging brands offering similar products | IRI |
Use-case Advantage | 5 | 5 | Effective solution for covering roots and thinning hair, addressing common consumer pain points | Kantar |
Final Market Score | 100 | 66/100 (3.30/5) | Fidoma Hair Line Root Touch Up Powder positioned well in the Indian market with strong features and competitive pricing. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Wide range of color options and waterproof feature align well with consumer needsSources: Nielsen -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand reputation in hair care segmentSources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for convenient hair coloring solutions in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitive pricing compared to similar products in the marketSources: GfK -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from established and emerging brands offering similar productsSources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Effective solution for covering roots and thinning hair, addressing common consumer pain pointsSources: Kantar
Summary
Fidoma Hair Line Root Touch Up Powder positioned well in the Indian market with strong features and competitive pricing.
Quick Compare

Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use
- Effective in covering roots
- Waterproof
⚠️ What to Watch
- Limited shade range
- May rub off on clothing
- Sponge pen can be messy

Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Travel-friendly precision tip
- Variety of bold shades
⚠️ What to Watch
- Drying on lips
- Some shades may not be true to color
- May require multiple coats for full coverage

Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Waterproof and smudge-proof
- Micro-precision for precise application
- Long-lasting finish for denser, fuller eyebrows
⚠️ What to Watch
- Limited color options
- May dry out quickly
- Some users found the application not as easy as advertised
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
![]() |
Fidoma Hair Line Powder Black Brown Light Brown Color 24gm Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Black
In Stock
|
Rs.149.00 Rs.499.00 COD
|
GO TO STORE GO TO STORE |
Fidoma Hair Line Powder Black Brown Light Brown Color 24gm Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Black
In Stock
COD
|