Fidoma Hair Line Powder Black Brown Light Brown Color 24gm Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Black

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Instantly cover roots and grays with Fidoma Hair Line Root Touch Up Powder
  • Waterproof formula for long-lasting coverage throughout the day
  • Precise application for quick touch-ups on the go
  • Ideal for concealing roots, adding volume, and blending for a natural finish

Market-Based Score (India)

66/100 (3.30/5)
Decent
Fidoma Hair Line Root Touch Up Powder positioned well in the Indian market with strong features and competitive pricing.
Rs.149.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Hair Color Concealer
Form Powder Stick
Weight 24gm
Color Options Black, Brown, Light Brown
Waterproof Yes
Application Sponge Pen
Target Audience Individuals with Thinning Hair
Details

Fidoma Hair Line Powder Black Brown Light Brown Color 24gm Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Black



Key Features: The Fidoma Hair Line Powder is a convenient and easy-to-use hair shading sponge pen that helps cover up roots and grays instantly. With its waterproof formula, it ensures long-lasting coverage throughout the day. The powder stick design allows for precise application, making it perfect for quick touch-ups on the go.

For whom: This product is ideal for anyone looking to conceal roots or grays in between salon visits. It is perfect for those with thinning hair or anyone who wants to add volume and dimension to their hair.

Pros: The Fidoma Hair Line Powder is easy to apply and blend, giving a natural-looking finish. The waterproof formula ensures that it stays in place all day long, even in humid or rainy conditions. The powder stick design makes it easy to target specific areas, providing precision and control.

Cons: Some users may find the color options limited, as the powder is currently only available in Black, Brown, and Light Brown shades. Additionally, those with very oily hair may need to reapply the powder more frequently throughout the day.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Wide range of color options and waterproof feature align well with consumer needs Nielsen
Brand Strength 20 10 Established brand reputation in hair care segment Euromonitor
Category Momentum 20 15 Growing demand for convenient hair coloring solutions in Indian market Mintel
Price Positioning 20 10 Competitive pricing compared to similar products in the market GfK
Competition 10 6 Facing moderate competition from established and emerging brands offering similar products IRI
Use-case Advantage 5 5 Effective solution for covering roots and thinning hair, addressing common consumer pain points Kantar
Final Market Score 100 66/100 (3.30/5) Fidoma Hair Line Root Touch Up Powder positioned well in the Indian market with strong features and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Wide range of color options and waterproof feature align well with consumer needs
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in hair care segment
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient hair coloring solutions in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar products in the market
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established and emerging brands offering similar products
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Effective solution for covering roots and thinning hair, addressing common consumer pain points
    Sources: Kantar
Summary
Fidoma Hair Line Root Touch Up Powder positioned well in the Indian market with strong features and competitive pricing.

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Where to Buy

Amazon India
₹499.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹450.00
3-5 days · ⭐ 4.0/5
Buy
Nykaa
₹499.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹480.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
499.00 2-3 days 4.2/5 Buy Now
Flipkart
450.00 3-5 days 4.0/5 Buy Now
Nykaa
499.00 N/A 4.3/5 -
Health & Glow
480.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.149.00 Rs.499.00

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Fidoma Hair Line Powder Black Brown Light Brown Color 24gm Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Black

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Best price
Rs.149.00 Rs.499.00