DRURI Cover Up Hair Powder Brown Helps Cover Grey Roots Bald Spots Instantly Highly Pigmented Fuller and Denser Long Lasting Matte Finish Super Fine Powder for Flawless Application 1 Gram

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Instantly covers grey roots and bald spots for men and women
  • Highly pigmented for fuller, denser coverage that lasts
  • Easy application with super fine powder for natural matte finish
  • Convenient 1 gram container for quick and easy touch-ups

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively priced, highly pigmented hair powder meeting growing demand in India
Rs.199.00 Rs.899.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Key Features Instantly covers grey roots and bald spots
Pigmentation Highly pigmented for fuller coverage
Finish Long lasting matte finish
Application Super fine powder for flawless application
Container Size 1 gram
Target Audience Men and women
Pros Provides instant coverage, easy to apply
Cons May need reapplication, limited shade options
Details

DRURI Cover Up Hair Powder Brown Helps Cover Grey Roots Bald Spots Instantly Highly Pigmented Fuller and Denser Long Lasting Matte Finish Super Fine Powder for Flawless Application 1 Gram



Key Features: - Instantly covers grey roots and bald spots - Highly pigmented for fuller and denser coverage - Long lasting matte finish - Super fine powder for flawless application - Comes in a convenient 1 gram container

For whom: - Men and women looking to cover up grey roots or bald spots - Individuals who want a quick and easy solution for hiding hair imperfections - Those who prefer a matte finish and natural-looking coverage

Pros: - Provides instant coverage - Highly pigmented for a fuller appearance - Long lasting formula - Easy to apply with super fine powder - Gives a natural-looking matte finish

Cons: - May need to be reapplied throughout the day for ongoing coverage - Limited shade options may not match every hair color accurately

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Highly pigmented, long-lasting matte finish meets consumer expectations Vogue India
Brand Strength 20 10 Established brand with a reputation for quality hair products Brand Equity
Category Momentum 20 15 Growing demand for instant hair color solutions in Indian market Mintel
Price Positioning 20 8 Competitively priced compared to similar products in the market Retail Today
Competition 10 10 Facing moderate competition from other instant hair color products Cosmetics Business
Use-case Advantage 5 5 Addresses the need for covering grey roots and bald spots effectively Beauty Insider
Final Market Score 100 66/100 (3.30/5) Competitively priced, highly pigmented hair powder meeting growing demand in India
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Highly pigmented, long-lasting matte finish meets consumer expectations
    Sources: Vogue India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a reputation for quality hair products
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for instant hair color solutions in Indian market
    Sources: Mintel
  • Price Positioning 8/20
    Weight: 20
    Contribution: 8
    Rationale: Competitively priced compared to similar products in the market
    Sources: Retail Today
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from other instant hair color products
    Sources: Cosmetics Business
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for covering grey roots and bald spots effectively
    Sources: Beauty Insider
Summary
Competitively priced, highly pigmented hair powder meeting growing demand in India

Quick Compare

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Where to Buy

Amazon India
₹999.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹1099.00
3-5 days · ⭐ 4.0/5
Buy
Nykaa
₹1199.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹999.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
999.00 2-3 days 4.2/5 Buy Now
Flipkart
1099.00 3-5 days 4.0/5 Buy Now
Nykaa
1199.00 N/A 4.3/5 -
Health & Glow
999.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.199.00 Rs.899.00

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DRURI Cover Up Hair Powder Brown Helps Cover Grey Roots Bald Spots Instantly Highly Pigmented Fuller and Denser Long Lasting Matte Finish Super Fine Powder for Flawless Application 1 Gram

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Best price
Rs.199.00 Rs.899.00