DRURI Cover Up Hair Powder Brown Helps Cover Grey Roots Bald Spots Instantly Highly Pigmented Fuller and Denser Long Lasting Matte Finish Super Fine Powder for Flawless Application 1 Gram
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Instantly covers grey roots and bald spots for men and women
- Highly pigmented for fuller, denser coverage that lasts
- Easy application with super fine powder for natural matte finish
- Convenient 1 gram container for quick and easy touch-ups
Market-Based Score (India)
66/100 (3.30/5)
Decent Competitively priced, highly pigmented hair powder meeting growing demand in India
Key Features
Category | Hair Care |
---|---|
Key Features | Instantly covers grey roots and bald spots |
Pigmentation | Highly pigmented for fuller coverage |
Finish | Long lasting matte finish |
Application | Super fine powder for flawless application |
Container Size | 1 gram |
Target Audience | Men and women |
Pros | Provides instant coverage, easy to apply |
Cons | May need reapplication, limited shade options |
Details
DRURI Cover Up Hair Powder Brown Helps Cover Grey Roots Bald Spots Instantly Highly Pigmented Fuller and Denser Long Lasting Matte Finish Super Fine Powder for Flawless Application 1 Gram
Key Features: - Instantly covers grey roots and bald spots - Highly pigmented for fuller and denser coverage - Long lasting matte finish - Super fine powder for flawless application - Comes in a convenient 1 gram container
For whom: - Men and women looking to cover up grey roots or bald spots - Individuals who want a quick and easy solution for hiding hair imperfections - Those who prefer a matte finish and natural-looking coverage
Pros: - Provides instant coverage - Highly pigmented for a fuller appearance - Long lasting formula - Easy to apply with super fine powder - Gives a natural-looking matte finish
Cons: - May need to be reapplied throughout the day for ongoing coverage - Limited shade options may not match every hair color accurately
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | Highly pigmented, long-lasting matte finish meets consumer expectations | Vogue India |
Brand Strength | 20 | 10 | Established brand with a reputation for quality hair products | Brand Equity |
Category Momentum | 20 | 15 | Growing demand for instant hair color solutions in Indian market | Mintel |
Price Positioning | 20 | 8 | Competitively priced compared to similar products in the market | Retail Today |
Competition | 10 | 10 | Facing moderate competition from other instant hair color products | Cosmetics Business |
Use-case Advantage | 5 | 5 | Addresses the need for covering grey roots and bald spots effectively | Beauty Insider |
Final Market Score | 100 | 66/100 (3.30/5) | Competitively priced, highly pigmented hair powder meeting growing demand in India |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: Highly pigmented, long-lasting matte finish meets consumer expectationsSources: Vogue India -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with a reputation for quality hair productsSources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for instant hair color solutions in Indian marketSources: Mintel -
Price Positioning 8/20
Weight: 20Contribution: 8Rationale: Competitively priced compared to similar products in the marketSources: Retail Today -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing moderate competition from other instant hair color productsSources: Cosmetics Business -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for covering grey roots and bald spots effectivelySources: Beauty Insider
Summary
Competitively priced, highly pigmented hair powder meeting growing demand in India
Quick Compare

Rs.899.00
⭐ Reviews Summary
✅ What Users Love
- Effective in covering grey roots and bald spots
- Highly pigmented for long-lasting results
- Super fine powder creates fuller, denser hair appearance
⚠️ What to Watch
- Can be messy to apply
- Limited shade range
- May transfer onto clothing

Rs.899.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use
- Natural hairline appearance
- Waterproof
⚠️ What to Watch
- Limited color options
- May require frequent touch-ups
- Sponge pen applicator can be messy

Rs.949.00
⭐ Reviews Summary
✅ What Users Love
- Provides a high-shine finish without stickiness
- Hydrates and moisturizes lips effectively
- Pleasant cherry blossom scent and flavor
⚠️ What to Watch
- Shimmer may not appeal to everyone
- Effectiveness may vary for lip plumping
- Some users report needing frequent reapplication
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
![]() |
DRURI Cover Up Hair Powder Brown Helps Cover Grey Roots Bald Spots Instantly Highly Pigmented Fuller and Denser Long Lasting Matte Finish Super Fine Powder for Flawless Application 1 Gram
In Stock
|
Rs.199.00 Rs.899.00 COD
|
GO TO STORE GO TO STORE |
DRURI Cover Up Hair Powder Brown Helps Cover Grey Roots Bald Spots Instantly Highly Pigmented Fuller and Denser Long Lasting Matte Finish Super Fine Powder for Flawless Application 1 Gram
In Stock
COD
|