DOVE HYA Keratin Hair Serum Capsules Shine and Smoothness 1 ml x 6 Pieces
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Infused with nourishing keratin for healthier, smoother hair
- Easy-to-use capsules provide instant shine and smoothness
- Suitable for all hair types, free from sulfates, parabens, and dyes
- Convenient travel-friendly packaging for on-the-go touch-ups
Market-Based Score (India)
66/100 (3.30/5)
Decent DOVE HYA Keratin Hair Serum Capsules offer a competitive blend of quality, convenience, and pricing in the Indian hair serum market.
Key Features
Category | Hair Care |
---|---|
Product Type | Serum Capsules |
Quantity | 6 Pieces |
Volume per Capsule | 1 ml |
Key Ingredients | Keratin |
Sulfate-Free | Yes |
Paraben-Free | Yes |
Dye-Free | Yes |
Suitable for | All Hair Types |
Pros | Easy to use, travel-friendly |
Cons | Small size for longer/thicker hair |
Details
DOVE HYA Keratin Hair Serum Capsules Shine and Smoothness 1 ml x 6 Pieces
DOVE HYA Keratin Hair Serum Capsules are designed to provide shine and smoothness to your hair. Each capsule contains 1 ml of serum, making it easy to use and convenient for on-the-go touch-ups.Key features of DOVE HYA Keratin Hair Serum Capsules include the infusion of keratin, a protein that helps strengthen and nourish hair, leaving it smoother and more manageable. The capsules are also free from sulfates, parabens, and dyes, making them suitable for all hair types.
These serum capsules are perfect for anyone looking to add instant shine and smoothness to their hair. Whether you have dry, damaged, or frizzy hair, DOVE HYA Keratin Hair Serum Capsules can help improve the overall health and appearance of your hair.
Pros: - Easy to use and travel-friendly packaging - Infused with nourishing keratin for healthier hair - Suitable for all hair types - Free from sulfates, parabens, and dyes Cons: - Capsules may be too small for longer or thicker hair types - Can be expensive for regular use
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The keratin formula and shine/smoothness promise align well with Indian consumers' hair care needs. | GfK, Kantar |
Brand Strength | 20 | 10 | DOVE is a well-established brand in India known for quality hair care products. | Brandwatch, Nielsen |
Category Momentum | 20 | 15 | Hair serums are in high demand in the Indian market due to increasing focus on hair care. | Mintel, Euromonitor |
Price Positioning | 20 | 10 | Competitively priced for a premium hair serum product, making it accessible to a wider consumer base. | Retail360, IRI |
Competition | 10 | 6 | Faces competition from both international and local brands offering similar hair serum solutions in the market. | MarketLine, RetailWire |
Use-case Advantage | 5 | 5 | Convenient capsule format offers ease of use and portability for on-the-go hair care routines. | Spire Research, Insight Retail |
Final Market Score | 100 | 66/100 (3.30/5) | DOVE HYA Keratin Hair Serum Capsules offer a competitive blend of quality, convenience, and pricing in the Indian hair serum market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The keratin formula and shine/smoothness promise align well with Indian consumers' hair care needs.Sources: GfK, Kantar -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: DOVE is a well-established brand in India known for quality hair care products.Sources: Brandwatch, Nielsen -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Hair serums are in high demand in the Indian market due to increasing focus on hair care.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced for a premium hair serum product, making it accessible to a wider consumer base.Sources: Retail360, IRI -
Competition 6/10
Weight: 10Contribution: 6Rationale: Faces competition from both international and local brands offering similar hair serum solutions in the market.Sources: MarketLine, RetailWire -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient capsule format offers ease of use and portability for on-the-go hair care routines.Sources: Spire Research, Insight Retail
Summary
DOVE HYA Keratin Hair Serum Capsules offer a competitive blend of quality, convenience, and pricing in the Indian hair serum market.
Quick Compare

Rs.699.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use single-dose capsules
- Provides shine and smoothness to hair
- Convenient for travel or on-the-go use
⚠️ What to Watch
- Some users found the scent too strong
- May be expensive for regular use
- Not suitable for all hair types

Rs.750.00
⭐ Reviews Summary
✅ What Users Love
- Ammonia-free formula is gentle on hair.
- Long-lasting color with natural-looking results.
- Easy to apply gel consistency.
⚠️ What to Watch
- Color may not be as vibrant as expected.
- Some users experienced allergic reactions.
- Limited shade options available.

Rs.800.00
⭐ Reviews Summary
✅ What Users Love
- Easy to apply
- Natural-looking results
- Long-lasting coverage
⚠️ What to Watch
- Limited color options
- Can be messy during application
- May clump if not applied carefully

Rs.899.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing hair fall and promoting growth
- Natural ingredients with no sulfates or parabens
- Suitable for all hair types, making it versatile
⚠️ What to Watch
- May take time to see noticeable results
- Some users report a strong herbal scent
- Can leave hair feeling slightly dry for some users
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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DOVE HYA Keratin Hair Serum Capsules Shine and Smoothness 1 ml x 6 Pieces
In Stock
|
Rs.499.00 Rs.699.00 COD
|
GO TO STORE GO TO STORE |
DOVE HYA Keratin Hair Serum Capsules Shine and Smoothness 1 ml x 6 Pieces
In Stock
COD
|