Cantu S B Twist Lock Gel 13Oz CT 4030

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Defines curls and reduces frizz for natural hair styling perfection
Long-lasting hold without stickiness ensures all-day style retention
Nourishes and moisturizes hair with shea butter and natural ingredients
Ideal for achieving defined, frizz-free styles with added shine and moisture

Market-Based Score (India)

66/100 (3.30/5)

Decent

Cantu Shea Butter Twist and Lock Gel 13oz is well-positioned in the Indian hair styling market with a strong brand and product fit.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	21,346
Total / Avg	4.40★	21,346

Consensus: 4.40★ from 21,346 total reviews

Rs.156.00 Rs.240.00

Best price from

Amazon.in

Key Features

Category	Styling Gel
Size	13 oz
Hold	Strong
Ingredients	Natural
Build-up	No
Stiffness	No
Shine	Yes
Moisture	Yes
Hair Types	All

Details

Cantu S B Twist Lock Gel 13Oz CT 4030

Cantu S/B Twist/Lock Gel 13oz CT-4030 is a styling gel specifically designed for twist and lock hairstyles. This gel is made with natural ingredients to provide a strong hold without causing build-up or stiffness in your hair.

Key Features: - Provides strong hold for twist and lock styles - Made with natural ingredients - Does not cause build-up or stiffness - Adds shine and moisture to hair

For anyone looking to create twist or lock hairstyles, Cantu S/B Twist/Lock Gel 13oz CT-4030 is the perfect styling product. Whether you have natural hair, curly hair, or relaxed hair, this gel will help you achieve the look you desire.

Pros: - Strong hold - Natural ingredients - Adds shine and moisture - Good for all hair types Cons: - May be too heavy for fine hair - Scent may not be appealing to everyone

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The twist and lock gel meets the needs of consumers looking for natural hair care products.	Nielsen
Brand Strength	20	15	Cantu is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	10	Strong demand for hair styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from both international and local brands offering similar hair styling gels.	IRI
Use-case Advantage	5	3	Provides long-lasting hold for various hair textures and styles.	Kantar
Final Market Score	100	66/100 (3.30/5)	Cantu Shea Butter Twist and Lock Gel 13oz is well-positioned in the Indian hair styling market with a strong brand and product fit.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The twist and lock gel meets the needs of consumers looking for natural hair care products.

Sources: Nielsen
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Cantu is a well-known brand with a loyal customer base in India.

Sources: Euromonitor
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Strong demand for hair styling products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: GfK
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from both international and local brands offering similar hair styling gels.

Sources: IRI
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Provides long-lasting hold for various hair textures and styles.

Sources: Kantar

Summary

Cantu Shea Butter Twist and Lock Gel 13oz is well-positioned in the Indian hair styling market with a strong brand and product fit.

Quick Compare

Cantu Twist & Lock Gel 13oz

Rs.1,499.00

⭐ Reviews Summary

✅ What Users Love

Great hold for twists and locks
Moisturizing formula
Defines curls well

⚠️ What to Watch

Strong scent that some may find overpowering
Can leave residue if too much is applied
May cause buildup over time

Selsun Blue Dandruff Control Shampoo 200ml 200 ml

Rs.638.00

⭐ Reviews Summary

✅ What Users Love

Effectively reduces dandruff and flaking.
Soothes itching and irritation on the scalp.
Convenient 200 ml size for easy use.

⚠️ What to Watch

May cause dryness in some users' hair.
Strong medicinal scent that may not appeal to everyone.
Can take time to see noticeable results.

elf Mocha Plump - 009 oz

Rs.900.00

⭐ Reviews Summary

✅ What Users Love

Provides a noticeable plumping effect
Nice shade and subtle shimmer
Affordable price point

⚠️ What to Watch

May cause slight tingling sensation
Some users find the gloss to be sticky
Not long-lasting, requires frequent reapplication

Soulflower Rosemary Hair Growth Oil 15ml

Rs.450.00

⭐ Reviews Summary

✅ What Users Love

Promotes hair growth and reduces hair fall effectively.
100% pure and natural, with no harmful additives.
Clinically tested and Ecocert certified, ensuring high quality.

⚠️ What to Watch

Strong scent may not be appealing to everyone.
Results may take time to become noticeable.
Some users report greasiness when applied to hair.

Where to Buy

Nykaa

₹1099.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹1199.00

3-5 days · ⭐ 4.0/5

Buy

Health & Glow

₹1149.00

N/A · ⭐ 4.3/5

NewU

₹1125.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	1099.00	2-4 days	4.2/5	Buy Now
Flipkart	1199.00	3-5 days	4.0/5	Buy Now
Health & Glow	1149.00	N/A	4.3/5	-
NewU	1125.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Biotique Bio Bhringraj Therapeutic Hair Oil for Falling Hair \| Intensive Hair Regrowth Treatment \| Nourishing Hair Follicles\| Strong and Shiny Hair\| For All Skin Types\| 120m Estimated Delivery: 2-3 days In Stock	Rs.156.00 Rs.240.00 COD	GO TO STORE GO TO STORE
Biotique Bio Bhringraj Therapeutic Hair Oil for Falling Hair \| Intensive Hair Regrowth Treatment \| Nourishing Hair Follicles\| Strong and Shiny Hair\| For All Skin Types\| 120m Estimated Delivery: 2-3 days In Stock COD