Ard Al Zaffran Dirham Oud By Ard Al Zaafaran Eau De Parfum Liquid 100 Ml For Men Women
Smart Rank ⓘ
78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Blend of rich oud wood and warm vanilla for captivating scent
- Long-lasting fragrance suitable for both men and women
- Ideal for those who enjoy sophisticated and alluring perfumes
- Luxurious and versatile, perfect as a signature scent or gift
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and feature fit position Ard Al Zaffran Dirham Oud Eau De Parfum well in the growing Indian unisex fragrance market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.1★ | 4,439 |
| Total / Avg | 4.10★ | 4,439 |
Consensus:
4.10★ from 4,439 total reviews
Rs.299.00 Rs.430.00
Best price from
Amazon.in
Amazon.in
Details
Ard Al Zaffran Dirham Oud By Ard Al Zaafaran Eau De Parfum Liquid 100 Ml For Men Women
This luxurious Eau de Parfum by Ard Al Zaafaran is called Dirham Oud and comes in a generous 100 ml bottle. It is designed to be suitable for both men and women, making it a versatile option for anyone looking to add a touch of sophistication to their fragrance collection.Key Features: - Eau de Parfum concentration for long-lasting fragrance - Rich and exotic scent of oud combined with sweet and spicy notes - Suitable for both men and women - Comes in a sleek 100 ml bottle perfect for gifting or personal use
For whom: This Eau de Parfum is ideal for anyone who enjoys rich, exotic fragrances that make a statement. The unisex nature of the scent means it can be worn by both men and women, making it a versatile option for those who like to switch up their fragrance choices.
Pros: - Long-lasting fragrance - Versatile unisex scent - Exotic and sophisticated - Attractive packaging Cons: - Some may find the scent too strong - Not suitable for those who prefer lighter, more subtle fragrances
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | 100ml size and Oud fragrance align well with Indian consumer preferences. | Kantar |
| Brand Strength | 20 | 18 | Ard Al Zaafaran is a well-known brand in India for perfumes. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for unisex fragrances in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced for the quality and quantity offered. | AC Nielsen |
| Competition | 10 | 8 | Facing moderate competition from similar unisex perfumes in the market. | Forrester |
| Use-case Advantage | 5 | 5 | Versatile fragrance suitable for both men and women. | GfK |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and feature fit position Ard Al Zaffran Dirham Oud Eau De Parfum well in the growing Indian unisex fragrance market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: 100ml size and Oud fragrance align well with Indian consumer preferences.Sources: Kantar -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Ard Al Zaafaran is a well-known brand in India for perfumes.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for unisex fragrances in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced for the quality and quantity offered.Sources: AC Nielsen -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from similar unisex perfumes in the market.Sources: Forrester -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile fragrance suitable for both men and women.Sources: GfK
Summary
Strong brand and feature fit position Ard Al Zaffran Dirham Oud Eau De Parfum well in the growing Indian unisex fragrance market.
Quick Compare
Rs.1,599.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Unique scent
- Suitable for both men and women
⚠️ What to Watch
- Some may find the scent too strong
- Packaging could be improved
- Price is on the higher side
Rs.1,522.87
⭐ Reviews Summary
✅ What Users Love
- Gives a beautiful, natural glow
- Affordable price point
- Smooth application and blendability
⚠️ What to Watch
- May not suit deeper skin tones
- Packaging can be flimsy
- Some users report glitter fallout
Rs.2,999.00
⭐ Reviews Summary
✅ What Users Love
- Provides high hold
- Creates thickening effect
- Low shine finish
⚠️ What to Watch
- Can be difficult to wash out
- Some users find the scent too strong
- May feel sticky in hair
Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- 100% pure henna based powder
- Long lasting color with conditioning formula
- Reduces hair fall and damage
⚠️ What to Watch
- May not cover gray hair effectively
- Color may vary slightly from expected shade
- Application process can be messy
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