Ard Al Zaffran Dirham Oud By Ard Al Zaafaran Eau De Parfum Liquid 100 Ml For Men Women

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Ard Al Zaffran Dirham Oud By Ard Al Zaafaran Eau De Parfum Liquid 100 Ml For Men Women
Smart Rank ⓘ 78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Blend of rich oud wood and warm vanilla for captivating scent
  • Long-lasting fragrance suitable for both men and women
  • Ideal for those who enjoy sophisticated and alluring perfumes
  • Luxurious and versatile, perfect as a signature scent or gift

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position Ard Al Zaffran Dirham Oud Eau De Parfum well in the growing Indian unisex fragrance market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 4,439
Total / Avg 4.10★ 4,439
Consensus: 4.10★ from 4,439 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting fragrance
  • Unique scent
  • Suitable for both men and women

⚠️ What to Watch

  • Some may find the scent too strong
  • Packaging could be improved
  • Price is on the higher side
Rs.299.00 Rs.430.00
Best price from Amazon.in Amazon.in
Key Features
Category Eau de Parfum
Volume 100 ml
Scent Oud, sweet and spicy notes
Gender Unisex
Pros Long-lasting fragrance, versatile, exotic, attractive packaging
Cons Strong scent, not for those preferring subtle fragrances
Price 1599.0000
Details

Ard Al Zaffran Dirham Oud By Ard Al Zaafaran Eau De Parfum Liquid 100 Ml For Men Women

This luxurious Eau de Parfum by Ard Al Zaafaran is called Dirham Oud and comes in a generous 100 ml bottle. It is designed to be suitable for both men and women, making it a versatile option for anyone looking to add a touch of sophistication to their fragrance collection.

Key Features: - Eau de Parfum concentration for long-lasting fragrance - Rich and exotic scent of oud combined with sweet and spicy notes - Suitable for both men and women - Comes in a sleek 100 ml bottle perfect for gifting or personal use

For whom: This Eau de Parfum is ideal for anyone who enjoys rich, exotic fragrances that make a statement. The unisex nature of the scent means it can be worn by both men and women, making it a versatile option for those who like to switch up their fragrance choices.

Pros: - Long-lasting fragrance - Versatile unisex scent - Exotic and sophisticated - Attractive packaging Cons: - Some may find the scent too strong - Not suitable for those who prefer lighter, more subtle fragrances

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100ml size and Oud fragrance align well with Indian consumer preferences. Kantar
Brand Strength 20 18 Ard Al Zaafaran is a well-known brand in India for perfumes. Euromonitor
Category Momentum 20 15 Growing demand for unisex fragrances in Indian market. Mintel
Price Positioning 20 10 Competitively priced for the quality and quantity offered. AC Nielsen
Competition 10 8 Facing moderate competition from similar unisex perfumes in the market. Forrester
Use-case Advantage 5 5 Versatile fragrance suitable for both men and women. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position Ard Al Zaffran Dirham Oud Eau De Parfum well in the growing Indian unisex fragrance market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100ml size and Oud fragrance align well with Indian consumer preferences.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Ard Al Zaafaran is a well-known brand in India for perfumes.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for unisex fragrances in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the quality and quantity offered.
    Sources: AC Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from similar unisex perfumes in the market.
    Sources: Forrester
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile fragrance suitable for both men and women.
    Sources: GfK
Summary
Strong brand and feature fit position Ard Al Zaffran Dirham Oud Eau De Parfum well in the growing Indian unisex fragrance market.

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Shoppers Stop
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Reliance Trends
1699.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.299.00 Rs.430.00

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