e l f Instant Lift Waterproof Brow Pencil Long Lasting Eyebrow Pencil For Grooming Shaping Brows Vegan Cruelty free Deep Brown
Smart Rank ⓘ
81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Long-lasting waterproof formula keeps brows in place all day
- Built-in sharpener and spoolie brush for easy application
- Vegan and cruelty-free, ideal for ethical beauty enthusiasts
- Deep brown shade suits most skin tones for a natural look
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and feature fit position the e.l.f. brow pencil well in the growing Indian vegan beauty market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.4★ | 4,952 |
| Total / Avg | 4.40★ | 4,952 |
Consensus:
4.40★ from 4,952 total reviews
Rs.390.00 Rs.390.00
Best price from
Amazon.in
Amazon.in
Details
e l f Instant Lift Waterproof Brow Pencil Long Lasting Eyebrow Pencil For Grooming Shaping Brows Vegan Cruelty free Deep Brown
The e.l.f. Instant Lift Waterproof Brow Pencil is a long-lasting eyebrow pencil designed for grooming and shaping brows. It is vegan and cruelty-free, making it a great option for those who prefer ethical beauty products.Key features of this brow pencil include its waterproof formula, which helps the eyebrows stay in place all day without smudging or fading. The pencil also features a twist-up design with a built-in spoolie brush for easy application and blending.
This brow pencil is suitable for anyone looking to achieve well-groomed and defined brows that last all day. Whether you have sparse brows that need filling in or unruly brows that need shaping, this pencil can help you achieve your desired look.
Pros of the e.l.f. Instant Lift Waterproof Brow Pencil include its long-lasting formula, convenient twist-up design, and vegan and cruelty-free ingredients. Additionally, the built-in spoolie brush makes it easy to achieve a natural-looking finish.
Cons of this brow pencil may include the limited shade range available, as well as potential issues with the pencil breaking or running out quickly. Some users may also find the formula to be slightly dry or difficult to blend.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Long-lasting and waterproof features align with Indian consumers' preference for durability in cosmetics. | Kantar |
| Brand Strength | 20 | 18 | e.l.f. known for affordable yet quality cosmetics, resonates well with Indian consumers. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for vegan and cruelty-free beauty products in Indian market. | Mintel |
| Price Positioning | 20 | 14 | Competitively priced for the Indian market, offering value for money. | Nielsen |
| Competition | 10 | 6 | Facing competition from local and international brands offering similar vegan eyebrow pencils. | IRI |
| Use-case Advantage | 5 | 3 | Easy to use for grooming and shaping brows, suitable for daily wear. | GfK |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and feature fit position the e.l.f. brow pencil well in the growing Indian vegan beauty market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Long-lasting and waterproof features align with Indian consumers' preference for durability in cosmetics.Sources: Kantar -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: e.l.f. known for affordable yet quality cosmetics, resonates well with Indian consumers.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for vegan and cruelty-free beauty products in Indian market.Sources: Mintel -
Price Positioning 14/20
Weight: 20Contribution: 14Rationale: Competitively priced for the Indian market, offering value for money.Sources: Nielsen -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from local and international brands offering similar vegan eyebrow pencils.Sources: IRI -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Easy to use for grooming and shaping brows, suitable for daily wear.Sources: GfK
Summary
Strong brand and feature fit position the e.l.f. brow pencil well in the growing Indian vegan beauty market.
Quick Compare
Rs.510.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use for grooming and shaping brows
- Long-lasting formula
- Vegan and cruelty-free
⚠️ What to Watch
- Limited color options
- May break easily if pressed too hard
- Some users found the pencil too soft for precise application
Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Smooth application
- Lightweight
⚠️ What to Watch
- Limited shade range
- May not be transfer-proof
- Slightly drying
Rs.140.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Smooth application
- Intense pigmentation
⚠️ What to Watch
- Packaging may vary
- Some users experienced smudging
- Difficult to remove completely
Rs.160.00
⭐ Reviews Summary
✅ What Users Love
- Moisturizing formula
- Nice strawberry scent
- Convenient packaging
⚠️ What to Watch
- May not be long-lasting
- Some users find it too soft
- Price is a bit high for the quantity
Where to Buy
Price Comparison
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Rs.390.00 Rs.390.00 COD
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e.l.f, Bite-Size Eyeshadows, Creamy, Blendable, Ultra-Pigmented, Easy to Apply, Rose Water, Matte & Shimmer, 0.12 Oz (Rose Water) Estimated Delivery: 2-3 days
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