Zenith Nutrition Whey Protein Double Rich Chocolate 1050gms with Enzymes for Digestion 26g protein

- About Product: Zenith Nutrition Whey Protein Double Rich Chocolate is a high-quality protein supplement designed to help support muscle growth and recovery. It contains enzymes for digestion which can help improve nutrient absorption and reduce digestive discomfort.

- Key Features: Each serving of this whey protein provides 26g of protein, making it a great option for those looking to increase their daily protein intake. The double rich chocolate flavor is delicious and easy to mix, making it a convenient way to get the protein you need.

- For whom: This whey protein is ideal for anyone looking to build and maintain muscle mass, improve recovery time after workouts, or increase their overall protein intake. It is suitable for both men and women, and can be used by athletes, fitness enthusiasts, or anyone looking to support their workout goals.

- Pros & Cons: Pros - High protein content, delicious flavor, easy to mix, contains enzymes for digestion. Cons - May be higher priced compared to other whey protein supplements on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and digestive enzymes align with current consumer preferences	Euromonitor
Brand Strength	20	10	Zenith Nutrition is a recognized brand in the Indian market	Retail360
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GFK
Competition	10	6	Facing moderate competition from other established brands in the segment	Nielsen
Use-case Advantage	5	5	Specifically formulated for workout recovery and muscle building	Kantar
Final Market Score	100	66/100 (3.30/5)	Zenith Nutrition Whey Protein Double Rich Chocolate 1050gms is well-positioned in the growing Indian diet & nutrition market.

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