Wet n Wild Color Icon Blush Buildable Sheer to Bold Blush with Velvety soft Pressed Powder Formula for a Healthy looking Flush of Silky Smooth Color Vegan Pearlescent Pink

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve a customizable look with this buildable sheer to bold blush, perfect for any occasion.
  • Enjoy a velvety soft pressed powder formula that blends easily for a seamless application.
  • Feel good about your makeup choice with this vegan and cruelty-free blush, suitable for all skin types.
  • Add a healthy flush of color to your cheeks with the pearlescent pink shade, designed for a radiant finish.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in growing vegan beauty segment in India.
Rs.265.15 Rs.500.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Type Blush
Formula Pressed Powder
Finish Pearlescent
Vegan Yes
Cruelty-Free Yes
Suitable For All Skin Types
Color Pink
Blendability Easy
Longevity Long-lasting
Application Buildable
Details

Wet n Wild Color Icon Blush Buildable Sheer to Bold Blush with Velvety soft Pressed Powder Formula for a Healthy looking Flush of Silky Smooth Color Vegan Pearlescent Pink



Key Features: - Buildable sheer to bold blush - Velvety soft pressed powder formula - Vegan and cruelty-free - Pearlescent pink shade for a healthy flush of color

For whom: This blush is suitable for all skin types and tones. It is great for those looking for a versatile blush that can be applied lightly for a natural look or built up for a more intense pop of color.

Pros: - Easy to blend - Long-lasting formula - Vegan and cruelty-free - Gives a healthy flush of color

Cons: - May not be suitable for those looking for a matte finish - Some may find the pink shade too shimmery

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers buildable sheer to bold blush suitable for Indian skin tones Vogue
Brand Strength 20 18 Wet n Wild is a recognized brand in the Indian market Euromonitor
Category Momentum 20 15 Growing demand for vegan beauty products in Indian market Mintel
Price Positioning 20 15 Competitively priced compared to similar blush products in India Elle
Competition 10 5 Facing competition from established and emerging blush brands in India Cosmopolitan
Use-case Advantage 5 3 Versatile blush suitable for both day and night looks Femina
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in growing vegan beauty segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers buildable sheer to bold blush suitable for Indian skin tones
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Wet n Wild is a recognized brand in the Indian market
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for vegan beauty products in Indian market
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar blush products in India
    Sources: Elle
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from established and emerging blush brands in India
    Sources: Cosmopolitan
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile blush suitable for both day and night looks
    Sources: Femina
Summary
Strong brand and product fit in growing vegan beauty segment in India.

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Price Comparison

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Amazon.in More Detail

Rs.265.15 Rs.500.00

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Wet n Wild Color Icon Blush Buildable Sheer to Bold Blush with Velvety soft Pressed Powder Formula for a Healthy looking Flush of Silky Smooth Color Vegan Pearlescent Pink

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Best price
Rs.265.15 Rs.500.00