Wella Professionals Oil Reflections Luminous Smoothing Hair Oil Frizz Control Shine Booster 30 ml

This Wella Professionals Oil Reflections hair oil is designed to provide a luminous shine, while also smoothing frizz and providing control. It contains macadamia seed oil, avocado oil, and vitamin E for nourishment and hydration.

Key features of this hair oil include its lightweight formula that won't weigh down hair, its ability to enhance shine and smoothness, and its frizz control properties. It is suitable for all hair types, including color-treated hair.

This hair oil is ideal for anyone looking to add shine, smoothness, and control to their hair. It is particularly beneficial for those with dry, frizzy, or unruly hair who want to tame flyaways and achieve a sleek, polished look.

Pros of this hair oil include its ability to provide a luminous shine, reduce frizz, and nourish hair, leaving it smooth and manageable. Cons may include the small size of the bottle (30 ml) and the potential for the oil to feel greasy if too much is applied.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product addresses key concerns of frizz control and shine enhancement	GfK
Brand Strength	20	18	Wella Professionals is a well-established brand in the hair care industry	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end hair oils in India	Nielsen
Competition	10	8	Facing moderate competition from other premium hair oil brands in India	IRI
Use-case Advantage	5	5	Provides versatile benefits suitable for various hair types and styles	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing premium hair care market segment

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