Wagh Bakri Elaichi Instant Chai Tea Premix Powder 140 gm

This product is a convenient and easy way to enjoy a cup of delicious elaichi chai tea at any time. Simply mix the powder with hot water and enjoy the authentic taste of Wagh Bakri chai.

Key Features: - Authentic elaichi chai flavor - Instant powder for quick preparation - Convenient packaging for on-the-go enjoyment

For whom: This chai tea premix powder is perfect for chai lovers who enjoy the unique flavor of elaichi (cardamom) in their tea. It is also ideal for busy individuals who want a quick and easy tea option without compromising on taste.

Pros: - Easy to prepare - Authentic taste - Convenient packaging for travel or office use

Cons: - May not be as strong or as flavorful as freshly brewed chai - Some individuals may prefer brewing their own tea from scratch

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Elaichi flavor aligns with popular taste preferences in India.	India Today, Times of India
Brand Strength	20	10	Established brand reputation of Wagh Bakri in tea segment.	ET Brand Equity, The Hindu
Category Momentum	20	15	Growing trend of instant chai tea premixes in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from other established chai premix brands.	Livemint, Financial Express
Use-case Advantage	5	5	Convenient solution for quick and flavorful chai preparation.	Outlook, The Economic Times
Final Market Score	100	66/100 (3.30/5)	Wagh Bakri Elaichi Instant Chai Tea Premix Powder offers a competitive and flavorful option in the growing instant chai tea market segment.

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