VLCC DeTan WhiteGlo Moisturising Body Lotion SPF 30 PA 350ml Brightens and Moisturises skin With Cocoa Shea Butter Aloe Vera and Almond Oil

VLCC DeTan WhiteGlo Moisturising Body Lotion SPF 30 PA 350ml Brightens and Moisturises skin With Cocoa Shea Butter Aloe Vera and Almond Oil

About Product:

VLCC DeTan WhiteGlo Moisturising Body Lotion is a specially formulated lotion that not only moisturizes the skin but also helps in brightening it. It contains ingredients like Cocoa, Shea Butter, Aloe Vera, and Almond Oil which work together to provide nourishment and hydration to the skin. Additionally, it also offers SPF 30 PA protection against harmful UV rays. Key Features:

- Contains Cocoa, Shea Butter, Aloe Vera, and Almond Oil for nourishment
- Brightens the skin while moisturizing
- Offers SPF 30 PA protection
- Suitable for all skin types
For whom:

This lotion is suitable for people who want to hydrate and brighten their skin while protecting it from the sun's harmful rays. It is suitable for all skin types and can be used by both men and women. Pros:

- Nourishing ingredients like Cocoa Butter and Almond Oil
- Provides hydration and moisturization
- Offers sun protection with SPF 30 PA
- Suitable for all skin types
Cons:

- May not be suitable for people with sensitive skin
- Some users may find the scent overpowering
- The packaging could be more user-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 30 and skin-brightening ingredients align with current market trends	Nielsen
Brand Strength	20	18	VLCC is a well-established brand known for skincare products	Euromonitor
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	8	Facing competition from both established and emerging brands in the segment	IRI
Use-case Advantage	5	5	Addresses multiple skin concerns in one product	Kantar
Final Market Score	100	76/100 (3.80/5)	VLCC DeTan WhiteGlo Body Lotion offers a competitive blend of features and pricing in the Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—