Vim ProClean Dishwash Liquid with Mint powered by RhamnoTech Fresh Bloom with Every Wash Removes Tough Grease and Odours 1700 ml

Key Features: - Vim ProClean Dishwash Liquid with Mint is powered by RhamnoTech Fresh Bloom technology, ensuring a fresh scent with every wash. - This dishwash liquid effectively removes tough grease and stubborn odors from your dishes. - The large 1700 ml bottle ensures long-lasting use, making it a cost-effective choice for households.
For Whom: - This product is ideal for households looking for a powerful dishwash liquid that can tackle tough grease and odors effectively. - It is perfect for individuals who prioritize a fresh scent in their kitchen and dishes after washing.
Pros: - Powerful cleaning capabilities that remove stubborn grease and odors. - Long-lasting 1700 ml bottle provides value for money. - Fresh Mint scent leaves dishes and kitchen smelling clean and fresh.
Cons: - The mint scent may be too strong for some users. - May not be suitable for individuals with sensitivities to strong fragrances.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of RhamnoTech and mint offers a unique selling point.	GfK
Brand Strength	20	10	Vim is a well-established brand in the Indian dishwash liquid market.	Euromonitor
Category Momentum	20	15	Growing demand for eco-friendly dishwash liquids in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing strong competition from other established dishwash liquid brands.	IRI
Use-case Advantage	5	5	Effectively removes tough grease and odors, meeting consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Vim ProClean Dishwash Liquid with Mint has a competitive edge in the Indian market due to its unique features and pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—