The Original Makeup Eraser Red

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The Original Makeup Eraser Red
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Easily remove all types of makeup with just water, leaving your skin clean and refreshed without harsh chemicals.
  • Use The Original Makeup Eraser up to 1,000 times, making it a cost-effective and eco-friendly alternative to disposable wipes.
  • Gentle on sensitive skin, this cloth is perfect for anyone looking for an effective makeup removal solution without irritation.
  • Machine washable and dryer friendly, this makeup eraser offers convenience while ensuring a clean, reusable option for your skincare routine.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position 'The Original Makeup Eraser Red' well in the competitive Indian makeup cleansing wipes market.

⭐ Reviews Summary

✅ What Users Love

  • Effectively removes makeup with just water.
  • Reusable and environmentally friendly.
  • Soft and gentle on the skin.

⚠️ What to Watch

  • May require multiple washes for heavy makeup.
  • Can stain easily, affecting appearance.
  • Some users find it less effective on waterproof products.
Rs.2,572.77 Rs.4,116.44
Best price from Amazon.in Amazon.in
Key Features
Category Makeup Remover
Material Cloth
Usage Up to 1,000 times
Washable Machine washable and dryer friendly
Skin Type Sensitive skin
Eco-Friendly Yes
Pros Easy to use, Saves money, Gentle on skin, Environmentally friendly
Cons May not remove waterproof makeup effectively, Requires washing after each use
Details

The Original Makeup Eraser Red

The Original Makeup Eraser Red is a revolutionary makeup removal cloth that easily removes all types of makeup without using any chemicals. With just water, this cloth wipes away makeup, dirt, and oil from your skin, leaving it clean and refreshed.

Key Features: - Can be used up to 1,000 times - Machine washable and dryer friendly - Great for sensitive skin - Eco-friendly alternative to makeup wipes

For whom: This product is perfect for anyone looking for a gentle and effective way to remove makeup without harsh chemicals. It is also ideal for those with sensitive skin who may have reactions to traditional makeup removers.

Pros: - Easy to use - Saves money on disposable makeup wipes - Gentle on skin - Environmentally friendly

Cons: - Some users may find it doesn't remove waterproof makeup as effectively - Requires washing after each use, which may not be convenient for everyone.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers innovative features suitable for Indian consumers. Vogue
Brand Strength 20 18 Established brand with loyal customer base in India. Brand Equity
Category Momentum 20 15 Growing demand for makeup cleansing wipes in Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar products in India. Retail Today
Competition 10 4 Facing strong competition from local and international brands. Business Standard
Use-case Advantage 5 4 Addresses specific makeup removal needs of Indian consumers. Elle
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position 'The Original Makeup Eraser Red' well in the competitive Indian makeup cleansing wipes market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers innovative features suitable for Indian consumers.
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for makeup cleansing wipes in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in India.
    Sources: Retail Today
  • Competition 4/10
    Weight: 10
    Contribution: 4
    Rationale: Facing strong competition from local and international brands.
    Sources: Business Standard
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Addresses specific makeup removal needs of Indian consumers.
    Sources: Elle
Summary
Strong brand and feature fit position 'The Original Makeup Eraser Red' well in the competitive Indian makeup cleansing wipes market.

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Rs.2,572.77 Rs.4,116.44