Tata Tea Premium Desh Ki Chai Unique Blend Crafted For Chai Lovers Across India Black Tea Loose Leaves 1kg Jar black tea

Key Features:
- Unique blend crafted for chai lovers across India
- Premium quality black tea
- Loose leaf tea
- Comes in a 1kg jar for convenience

For whom:
This product is perfect for individuals who appreciate a good cup of chai and enjoy the bold flavors of premium black tea. It is ideal for households, offices, or chai stalls looking to serve high-quality tea to their customers.

Pros:
- Rich and robust flavor
- Versatile for making both traditional Indian chai or experimenting with different flavors
- Convenient packaging for easy storage and use

Cons:
- May be slightly more expensive than other tea options
- Loose leaf tea may require a bit more effort in preparation compared to tea bags.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend crafted for chai lovers across India.	Packaging Digest
Brand Strength	20	18	Tata Tea is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium black tea in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for a premium black tea product.	Retail Today
Competition	10	5	Facing competition from other premium black tea brands in India.	Tea Market Watch
Use-case Advantage	5	3	Versatile loose leaves suitable for various brewing methods.	Tea Times
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique blend position Tata Tea Premium well in the competitive Indian black tea market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—