Swisse Eye Health with Lutein Zeaxanthin Manufactured in Australia Supports Healthy Vision Reduces Digital Strain Fatigue From High Screen Time 30 Tablets

Swisse Eye Health with Lutein and Zeaxanthin is a high-quality supplement manufactured in Australia. It is specifically designed to support healthy vision and reduce digital strain fatigue from prolonged exposure to screens. Each bottle contains 30 tablets, providing a convenient and easy way to support your eye health.

Key Features: - Contains Lutein and Zeaxanthin, powerful antioxidants that help protect the eyes from harmful blue light - Supports overall eye health and function - Helps reduce eye strain and fatigue from excessive screen time - Convenient tablet form for easy consumption

For Whom: Swisse Eye Health with Lutein and Zeaxanthin is ideal for individuals who spend long hours in front of screens, such as students, office workers, and anyone who uses digital devices frequently. It is also suitable for those looking to support their overall eye health and maintain optimal vision.

Pros: - Made in Australia with high-quality ingredients - Supports healthy vision and reduces eye strain - Easy-to-take tablet form - Suitable for daily use

Cons: - May not be suitable for individuals with certain allergies or sensitivities - Results may vary for each individual - Some users may prefer a different delivery method, such as a liquid or chewable supplement.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lutein & Zeaxanthin align with current consumer preferences for eye health	Gartner
Brand Strength	20	10	Swisse is a recognized brand in the Indian market	Euromonitor
Category Momentum	20	15	Growing demand for eye health supplements in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Forbes
Competition	10	6	Facing competition from local and international eye health supplement brands	Statista
Use-case Advantage	5	5	Addresses specific issue of digital strain and fatigue from screen time	GfK
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Swisse Eye Health in the Indian diet & nutrition segment.

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