Sunsilk Nourishing Soft Smooth Shampoo 340 ml

Sunsilk Nourishing Soft Smooth Shampoo is specially formulated to provide nourishment and hydration to dry and damaged hair. It helps to replenish moisture, leaving hair soft, smooth, and manageable.

Key features of Sunsilk Nourishing Soft Smooth Shampoo include its advanced formula with vitamins and essential oils that help to strengthen and repair hair from within. It also has a gentle cleansing action that effectively removes dirt and impurities without stripping the hair of its natural oils.

This shampoo is ideal for those with dry, frizzy, or damaged hair who are looking for a nourishing and hydrating solution to improve the overall health and appearance of their hair.

Pros: - Provides deep nourishment and hydration to dry and damaged hair - Strengthens and repairs hair from within - Leaves hair soft, smooth, and manageable Cons: - May not be suitable for those with oily hair - Some users may find the scent overpowering

Overall, Sunsilk Nourishing Soft Smooth Shampoo is a great option for those looking to restore vitality to their dry or damaged hair with a nourishing and hydrating formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sunsilk Nourishing Soft & Smooth Shampoo meets the needs of Indian consumers for smooth and nourished hair.	GfK, Nielsen
Brand Strength	20	18	Sunsilk is a well-established brand with strong consumer trust in India.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	14	Competitively priced within the mid-range segment of the Indian shampoo market.	IRI, Retail360
Competition	10	6	Facing competition from other established shampoo brands in India.	AC Nielsen, MarketLine
Use-case Advantage	5	3	Offers effective nourishment and smoothness for daily hair care routines.	Spire Research, Insight Retail
Final Market Score	100	76/100 (3.80/5)	Sunsilk Nourishing Soft & Smooth Shampoo 340 ml is well-positioned in the competitive Indian hair care market.

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