SP Clear Scalp Anti Dandruff Shampoo Soothes Itchy Scalp Fights Flakes 250 ml

About Product: SP Clear Scalp Anti Dandruff Shampoo is specially formulated to effectively soothe an itchy scalp and fight dandruff flakes. This shampoo is gentle on the scalp while providing powerful dandruff-fighting ingredients. Key Features: - Contains anti-dandruff agents to help eliminate flakes - Soothes and calms an itchy scalp - Leaves hair feeling clean and refreshed - Suitable for daily use For whom: This shampoo is ideal for those who struggle with dandruff and an itchy scalp. It is suitable for all hair types and can be used by both men and women. Pros: - Provides relief from dandruff and itching - Leaves hair feeling clean and fresh - Gentle on the scalp - Effective in fighting flakes Cons: - May not be suitable for those with very sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for effective dandruff treatment.	Dermatologist India
Brand Strength	20	18	Established brand with good reputation for hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos.	Retail Analytics
Competition	10	8	Facing competition from both established and new anti-dandruff shampoo brands.	Euromonitor
Use-case Advantage	5	5	Addresses common scalp issues like itchiness and flakes effectively.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Strong brand and effective formulation position this shampoo well in the anti-dandruff segment.

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