SOBBY 10 Pcs Microfiber Cloth Small Size Kitchen Dish Cleaning Nonstick Oil Coral Velvet Microfiber Wipes Magic Oil Resistant Kitchen Cleaning Cloth 10 pcs 15cm x 27cm 15 x 27cm

Key Features: - Made of microfiber material which is highly absorbent and effective in cleaning - Small size makes it easy to handle and maneuver - Nonstick and oil-resistant properties make it ideal for kitchen cleaning - Comes in a set of 10 pieces

For whom: - Ideal for home cooks and anyone who loves to keep their kitchen clean - Suitable for use in kitchens, dining areas, and other areas where oil and stains are common

Pros: - Highly absorbent and effective in cleaning - Nonstick and oil-resistant properties make cleaning easier and more efficient - Small size makes it easy to use and store

Cons: - May be too small for some cleaning tasks - May require frequent washing due to its small size and high absorbency

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Microfiber material and oil-resistant feature align well with Indian consumers' needs.	Livemint, Financial Express
Brand Strength	20	10	SOBBY is a recognized brand in the Indian cleaning products market.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for kitchen cleaning products in Indian market.	Mint, Business Standard
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	1	Intense competition in the kitchen cleaning segment may impact market penetration.	Business Insider
Use-case Advantage	5	5	Versatile for various kitchen cleaning tasks, enhancing user experience.	The Times of India
Final Market Score	100	66/100 (3.30/5)	SOBBY 10 Pcs Microfiber Cloth fits well in the competitive Indian kitchen cleaning market.

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