Siso Permanent Hair Color 20g Pack of 10 Natural Black 100 Grey Coverage with Herbal Extracts 0 Ammonia Silicone

Siso Permanent Hair Color is a high-quality hair color that comes in a pack of 10 individual 20g sachets. It is formulated with herbal extracts for a natural black shade and provides 100% grey coverage without the use of harsh chemicals like ammonia or silicone.

Key Features: - Pack of 10 individual 20g sachets - Natural black shade with herbal extracts - 100% grey coverage - No ammonia or silicone

This hair color is suitable for anyone looking to cover their grey hair with a natural-looking black shade without exposing their hair to harmful chemicals. It is easy to use and provides long-lasting results.

Pros: - Herbal extracts for a natural shade - No harsh chemicals like ammonia or silicone - Easy to use individual sachets - Long-lasting grey coverage Cons: - Requires multiple sachets for longer hair - May need to be reapplied more frequently for vibrant color

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural black color with herbal extracts and 100% grey coverage, meeting consumer preferences.	Nielsen
Brand Strength	20	10	Established brand with loyal customer base in the hair color segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from both established and emerging brands offering similar natural hair color products.	IRI
Use-case Advantage	5	5	Convenient pack of 10 for regular users, providing value for money.	Kantar
Final Market Score	100	66/100 (3.30/5)	Siso Permanent Hair Color 20g Pack of 10 Natural Black 100 Grey Coverage with Herbal Extracts is well-positioned in the growing Indian market for natural hair color products.

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