Simple Kind To Skin Micellar Cleansing Water 200 ml Gently Removes Make Up Hydrates For All Skin Types

Simple Kind To Skin Micellar Cleansing Water is a gentle and effective makeup remover that is suitable for all skin types. It effectively lifts away dirt, oil, and makeup without stripping the skin of its natural moisture.

Key Features: - Micellar technology attracts and removes impurities without the need for harsh rubbing - Hydrating ingredients leave skin feeling refreshed and nourished - No artificial perfumes, colors, or harsh chemicals - Dermatologist tested and hypoallergenic

For whom: This cleansing water is perfect for those with sensitive skin who want a gentle yet effective way to remove makeup and cleanse their skin without causing irritation.

Pros: - Removes makeup and impurities effectively - Hydrates and refreshes the skin - Gentle formula suitable for sensitive skin - Affordable and readily available in most stores

Cons: - May not be as effective at removing heavy, waterproof makeup - Some users may find the formula too gentle for deep cleansing needs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Micellar water suitable for all skin types is a key requirement.	Euromonitor
Brand Strength	20	18	Established brand known for gentle skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	8	Facing competition from both international and local skincare brands.	Forbes
Use-case Advantage	5	5	Effective makeup removal and hydration benefits cater to diverse consumer needs.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned micellar water with strong brand in growing Indian skincare market.

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