Shudh Online Indigo Powder Organic for Hair Black Colour 200 Grams Natural Avuri Leaf Powder Neela Amari Neel Patti Neela Neelamari Neelayamari Indico for face

Shudh Online Indigo Powder is a natural and organic hair coloring product made from Avuri Leaf Powder. Each pack contains 200 grams of the powder, which is also known as Neela Amari, Neel Patti, Neela Neelamari, Neelayamari, or Indico.

Key features of this product include its natural and organic ingredients, easy application process, and long-lasting color results. It is free from harmful chemicals and provides a safe and gentle alternative to traditional hair dyes.

This product is suitable for individuals looking to color their hair black while also nourishing and strengthening their hair. It is perfect for those with sensitive scalps or for anyone who wants to avoid harsh chemicals in their hair care routine.

Pros of this product include its natural ingredients, long-lasting color results, and nourishing properties for the hair. It is easy to use and leaves hair looking shiny and healthy after each application.

Cons of this product may include the need for regular touch-ups to maintain the color, as it may fade over time. Some users may also experience a slight smell during the application process, though this is temporary.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of natural ingredients suitable for hair and face care	GfK
Brand Strength	20	10	Established brand reputation in the organic hair care segment	Euromonitor
Category Momentum	20	15	Growing demand for organic hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair and face care products	Nielsen
Competition	10	6	Facing moderate competition from other organic hair and face care brands	Statista
Use-case Advantage	5	5	Versatile product suitable for both hair coloring and facial treatments	Kantar
Final Market Score	100	66/100 (3.30/5)	Organic indigo powder with natural ingredients for hair and face care in a competitive market

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