SHEA MOISTURE Coconut Hibiscus Curl Shine Oily Conditioner 13 Oz 1 Count

SHEA MOISTURE Coconut Hibiscus Curl Shine Oily Conditioner 13 Oz 1 Count

The Shea Moisture Coconut Hibiscus Curl Shine Oily Conditioner is a nourishing product specifically designed for those with curly or wavy hair. Enriched with natural ingredients like coconut oil and hibiscus flower extract, this conditioner helps to hydrate and define curls while also reducing frizz and promoting shine.

Key Features:
- Made with natural and certified organic ingredients
- Hydrates and nourishes curly or wavy hair
- Helps to define curls and reduce frizz
- Promotes shine and manageability
For whom:
This conditioner is ideal for those with curly or wavy hair seeking hydration, definition, and shine. It is especially suitable for individuals with oily hair that can benefit from lightweight conditioning.

Pros:
- Natural ingredients
- Helps to define and enhance curls
- Reduces frizz
- Lightweight formula suitable for oily hair
Cons:
- May not provide enough moisture for very dry hair types
- Scent may be too strong for some individuals
- Packaging could be improved for easier dispensing of product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for oily hair, popular concern in Indian market.	Vogue India
Brand Strength	20	18	Well-established brand with positive reputation in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	8	Facing competition from both local and international brands in India.	Business Standard
Use-case Advantage	5	5	Addresses specific needs of curly hair in Indian climate.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural conditioner for Indian market, facing competitive landscape.

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